Dai Trailblazer™ Awards

Success is not just defined by work, but life. That's why this International Women's Day, we want to celebrate all women.

Tell us your story or nominate a colleague or friend for a gift package including a £50 Dai gift card.

Enter now

P.S. It takes <5 mins. We know you're busy so we've made it easy.

Classique Blazer

Now available in Check

Your go-to blazer, innovatively designed in our signature 4-way stretch performance fabric

shop classique blazer shop blazers


Six kits. One-click add to cart. Savings. We're taking the work out of getting dressed, so you can focus on the more important things.


The Every Collection

Designed for everyday, everywhere.

You asked, it's here.

shop every collection SHOP LOW KEY ECO TEE
<em>Performance</em> wear for women who mean <em>business</em>

Performance wear for women who mean business

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

Shop the collection
<em>Elegance</em> meets <em>versatility</em>

Elegance meets versatility

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

View Collection
<em>Smart</em> fabrics

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

Read our story

…with attributes like:

4-way Stretch
Wrinkle Release
Quick Drying
Extra Comfort
Pilling Resistant So no little balls from wear
Machine Washable
For our <em>people</em> and <em>planet</em>

For our people and planet

Eco-friendly raw materials is just the beginning. Sustainability is woven in the fibres of our brand DNA and extends to everything we do, everyday.


"I've found the perfect trousers"

"Dai makes versatile, luxe workwear, and sustainability is at its core"

“High-tech, high-end women’s workwear"

“The next big women’s performance workwear brand you should know”

"Dai makes office wear as comfortable as going to yoga"