It happened on a flight
Before I tell you everything you need to know about Dai, a story…
Eight years into my investment banking career, I had my fair share of long days. On that particular day, I had my 4am cab pickup, the first flight out of London, a day of meetings around Stockholm, and the last flight back at 8pm.
When I finally sat down on my return flight, my waistband was digging in, nothing stretched, and I was uncomfortable. I wished I were in my yoga kit.
Then, my a-ha moment. I thought to myself, 'could this feel like yoga and still look like a power suit?'
As women, we want to reach the top. I want to build a world where our clothes do not restrict us, but rather empower us. Because comfort is confidence.
(Here’s me talking about our true why and purpose and taking you BTS with our talented team at Dai.)