On 18 September 2018, founder Joanna Dai joined Workspace Business Insight at China Works in Vauxhall to discuss “A Fashion Revolution: The Future of the Industry“. The in-depth panel discussion included fashion sustainability thought leaders Brooke Roberts-Islam, a fashion tech and sustainability expert, Dr. Kate Goldsworthy, co-director of the Centre for Circular Design at the University of the Arts London, Laura Balmond, project manager in the Make Fashion Circular team at the Ellen MacArthur Foundation and Hal Watts, CEO of Unmade.

The discussion explored our perspective as a new fashion business which launched with environmental responsibility in mind while operating within the current industry framework from supply chain to consumer behavior.

New designers are also putting sustainability front and centre, like Joanna Dai, founder of female performance wear brand, DAI. Her vision was to create breathable, machine washable clothes for high-flying women that “are not creased when you get off the plane.”

She says, “but once I started the brand and looked into the process of getting my product to market, it hit me in the face how unsustainable fashion is as an industry.”

Joanna has incorporated sustainability in her business from the get-go through a number of means, including working with environmentally conscious mills and factories, adopting a customer recycling programme and encouraging customers to clean their garments only when needed.

You can read the whole in-depth article here.

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