Dai on Fashion Technology and Smart Textiles

Dai on Fashion Technology and Smart Textiles

We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process.

Examples of technical attributes in Dai’s smart fabrics.

We source globally for technologically innovative and sustainable textiles that allow you to perform. We are excited to share our unique fabrics with working women and proud to be spotlighted lighted by:

1. Wearables Magazine – Putting Clothing to Work

“Joanna Dai expects a lot out of her workwear. She wants not only to look fashionable, but to be comfortable — and for her clothes to work for her.


That’s why the former investment banker has jumped into the smart clothing space, designing a new line of professional women’s wear that blends tailored fashion with technical textiles.


Smart textiles are adding an extra element to Dai’s Dai Wear line, which seeks to make professional wear with added features, such as anti-pilling, four-way stretch and wrinkle-release.”

2. Sensitive® Fabrics’ October Brand of the Month

“[Dai’s] capsule collection features the power of Sensitive® Fabrics for all dresses and suiting to offer high-achieving women the intersection of fashion and fabric innovation.


With Sensitive® Fabrics’ capabilities such as 4-way stretch, breathability, and wrinkle releaseDai’s functional, easy-to-wear pieces allow women to seamlessly transition from day to night and every scenario in between.”

Read the full feature here.

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3. Women of Wearables Interview with Founder Joanna Dai

Women of Wearables (WoW) is UK’s and Europe’s first organisation that supports and connects women in wearable tech, fashion tech, IoT and VR/AR.

What is the idea behind DAI and how did you come up with it?


The idea came from my 8 years of 12-14 hour days in investment banking. The continuous hustle, constrictive waistbands and arm movement, and lack of functionality like large pockets were a few of my frustrations. I saw the athleisure trend take off and smarter textile technology readily accessible. So I asked myself if work clothes could have similar fabric attributes – if workwear could be technical yet tailored. I believe comfort is confidence, and confidence is key to optimizing performance and presence.


“What are your biggest achievements to date?


The reaction of real women to the products has been very positive and validating. Women have said, “The material is high quality, comfortable, and durable,” “the lines/seams are cut in the most flattering way to accentuate every body type’s best features,” and “the fabric – it is incredible!” We’ve had strong preorder numbers from a few private trunkshows, which is gratifying.”

Read the full interview here.

4. Electric Runway’s Feature on Dai – Performance Wear for Women who Run the World

Electric Runway is a future fashion content and event series and platform for covering and discovering fashion tech.

A new clothing line for working women borrows from athleisure and innovations in textiles.


If you’ve ever experienced waistbands getting smaller after lunch, or the struggle of picking up your bag from the ground gracefully, your fashion prayers have been answered.


Meet Joanna Dai, the founder and creative director of the recently launched DAI Wear —business-wear for the active woman. DAI debuted in late July of this year, and touts itself as a leader in incorporating high-performance textiles into workwear. Joanna started the brand out of necessity, stemming from years of working in restrictive business attire. She saw a gap in the market and acted on it.

To read the full interview, go here.

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Want to check out what all the fabric buzz is all about? Visit our shop here.


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