Fashion Revolution: #IMadeYourClothes

Fashion Revolution: #IMadeYourClothes

Fashion Revolution is a global movement demanding transparency, sustainability, and better working conditions for all those involved in the global fashion industry.

This year is the fifth anniversary of the Rana Plaza tragedy in Bangladesh where the collapse of a factory due to known yet ignored structural failures resulted in 1,138 deaths and another 2,500 injuries. It was the fourth largest industrial disaster in history. Five garment factories in Rana Plaza were manufacturing clothing for big global brands.

via rijans Flickr CC

The tragedy brought to light the exploitative and debasing shadow to a £2 trillion global industry otherwise known for its glamour and beauty. Since then, people all over the world have come together to demand transparency, fairness and accountability, asking brands #WhoMadeMyClothes.

Source: Fashion Revolution



The Dai’alogue


Dai was born in July 2017 with the vision of using its platform as a voice to advocate for sustainability and social impact that empowered women. We have the opportunity to create positive impact in this world and to shape and commit our corporate, environmental and sustainable governance to sustainability at the outset.

Since inception, this spirit has been ingrained in our DNA and ethos across everything we do. In September 2017, we were accredited the Butterfly Mark by Positive Luxury for our commitment to sustainability, after a comprehensive and rigorous assessment and approval process.

We share openly and frequently our environmentally friendly sourcing, eco-certified performance raw materials, EU factories, all the way to our eco-conscious packaging and post-purchase garment care and lifecycle. We are also committed to social impact that empowers women. We have collaborated across initiatives with our charity partner, Dress for Success Greater London, sponsorships that champion women and recognition of individual women in the Dai community through our Dai’namic Women series.

In celebration of Fashion Revolution Week and the global #WhoMadeMyClothes campaign, we are proud to share with you two of our incredible factories currently in the process of bringing our Collection Two to life for this spring and summer.



Made in Romania


With multi-generational roots in garment manufacturing and a longstanding history with British designers and British tailoring, our factory was founded in London over 30 years ago and opened production in Romania 15 years ago. They have over 150 permanent employees today, plus an additional 400 long-standing partner contractors locally. Dai’s tailored pieces are produced amongst some of the UK’s best heritage high-end brands.

Our best-in-class factory has state-of-the-art garment machinery, a safe working environment, and ethically-treated women and men who bring flawlessly tailored garments to life.

When we asked the founder what he loves after 40 years of self-built success in the textile industry, he admits to seeing it all by now, but says he still loves “knowing we are producing really high quality and being challenged with complex styles and fabrics. He adds, “it’s a real buzz to see difficult styles on hangers looking beautiful ready to be shipped.”



Made in Poland


A multi-generational, family-owned business founded by the current CEO’s grandmother in 1992, our factory in Poland has grown to around 120 employees today. They are known for their impeccable craftsmanship and skill across complicated constructions and a range of fabrics, making them in-demand across top luxury brands in London and Paris.

When we asked what they love the most about what they do, we love their modest and heartfelt reply, “we just love fashion and solving everyday issues with production.”


If you ever want to see or learn more about us, our factories, suppliers, anything, we’re at your service. We read every comment and piece of feedback and are always open to hearing from you and responding to you.


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