Tell us about your personal journey to your current business?
I studied fashion after leaving school and spent my early 20s as a fashion model in London and Paris. Then in 2005 I started my Personal Styling and Image Consulting business. I have worked with hundreds of women overhauling their work and personal wardrobes. It’s still a joy to see how helping my clients to find their perfect look not only opens doors but makes them more confident and happier. I began to focus on women and workwear styling in 2016, and my bestselling book Look Like the Leader You Are was published in 2018.
You recently launched a new platform and a membership, what is it? And what inspired you to do that?
I believe that caring about what we look like is anything but superficial, as our clothing decisions influence our self-image, establish our identity, and promote confidence. I created Elevate as a platform to help women realise their style and career ambitions.
When the pandemic hit in 2020, like many other industries my business ground to a halt overnight. I made the best of things because I finally had time to create an online offer. This had been a dream of mine ever since my book came out, because I wanted to reach more women than was possible with my 1:1 work. In July 2020 I launched my work style membership community, Elevate, which is built around the steps I detailed in my book. I offer monthly Style coaching, masterclasses and shoppable boards as well as regular style challenges to get everyone putting their learning into practice. I’m proud that I have cultivated a growing community of amazing women who support each other in their quest to have more style impact and a wardrobe that works for them.
So what kind of women have joined Elevate and why?
Gosh, it's such a wide range of women. They represent lots of different professions, industries and sectors from lawyers and doctors, architects and designers, tech bosses and marketing directors. Common themes for joining are a need and desire to ‘up’ their style game but feeling overwhelmed with where to start, lacking an experienced or trusted person to advise and give feedback, being tired/frustrated of wasting time and money on clothes that aren’t suitable or that they never wear. These are all things I help with in Elevate.