THE LAST WORD by Joanna Dai
How did we get here, indeed. Nothing was in the plan, or in my realm of imagination, and yet extraordinary events played out in rapid succession.
Sales falling off a cliff. Furloughing, un-furloughing, then tripling the team. Closing a store (RIP Spitalfields), opening one, then opening another, moving stores, closing down, then reopening (did you follow?). Inventory planning around three lockdowns.
Plus Brexit, the gift that keeps on giving.
Oh, and my personal life was full of whiplash too. Separated, divorced, met someone, moved four times, got two cats.
So speaking of “How To Fail” – most of my experiences throughout the Great Coronavirus Pandemic felt like big failures, and the few “successes” felt like riding a rollercoaster (without straps, dangling precariously).
This September, I hit the reset. I set my first OOO since 2018, and travelled alone to a secluded retreat on the craggy Maine coastline. The name of the retreat – Santosha – means “contentment” in Sanskrit: mastering the art of feeling at peace with yourself. (No, there was no ayahuasca involved).
I know, I know. Could I be more predictable? It’s like I’ve made a play to write the sequel to Eat, Pray, Love, fashion start-up style. But humour me for a moment.
The first few days without checking emails, notifications or feeds were filled with anxiety – but then, something started to shift. I stopped running through what happened this past year, what could happen next year, and started just being present.
“Mindfulness” gets thrown around a lot these days. But its benefits are real. Being in the now, seeing today’s gifts for what they are.
Sometimes, that’s all we really need. The end. JK, it’s only the beginning. Amongst new people-focused initiatives including an energy-filled team SoulCycle session in our FLOW Tops and Leggings, we’ve also introduced Half-Off Fridays at Dai. Yup, the weekend just got longer.
As for me? I’m proudly joining Triyoga’s teacher training programme. Graduation? 2023