Hey Dai'namic Woman! It's founder Joanna Dai here.More than anyone (although I know a few of you who also put our clothes through intense testing), I live and breathe in my Dai wardrobe, like it's my job or something.
A week in the life: I cycle to work and skip the outfit change. On days when I'm not cycling, I'm running around the city in back-to-back meetings — it's usually a bit more formal with a long tailored coat, and bike theft risk keeps me from riding. I hit up yoga or the indoor climbing gym after work. I even make it to a drink with friends, our team, or date night. Weekends in Dai? 100%.
So for me, everyday is a wear-test. And since I get asked a lot about what I wear, here's my guide for our Ultimate Performance Wardrobe.