Top three #DainamicWomen trends right now and why   Cut from luxe light-medium weight jersey, our Coolottes are the perfect all-around, easy for summer trouser. The super soft elastic waistband is ultra comfy. Minimal front details and sleek, slanted pockets allow for a clean, flattering waist line. The wide leg cropped cut is perfectly...

Since launching, our Power Move Trousers instantaneously made our greatest hits album and had the honour of being dubbed “The Perfect Trousers” by The Times. Writes Hilary Rose, “So: these are black or navy, slim-fitting without being skinny, cropped to just above the ankle, neatly tailored at the waist, with pockets, and that’s...

Fashion Revolution is a global movement demanding transparency, sustainability, and better working conditions for all those involved in the global fashion industry. This year is the fifth anniversary of the Rana Plaza tragedy in Bangladesh where the collapse of a factory due to known yet ignored structural failures resulted in 1,138...

Blog post, guest written by Jennifer Schneider, founder of personal style platform, The Loved Object The key to leading a busy life with ease is to build simplicity into the everyday. This does not mean stripping away every detail and nuance, making a bland recipe for life, rather it means making smart...

We’ve had the pleasure of welcoming Mona Shah, Head of Collectives at Rathbone Investment Management, to our new Dai studio for a one-on-one session to try on her favorite Dai pieces. As the head of collectives, Mona is responsible for fund selection and due diligence across a range of long only...

Accompanied by her upbeat energy and charisma, British fashion and make-up advisor, designer, and businesswoman Trinny Woodall showed up at ITV’s “This Morning” wearing head-to-toe in DAI to present an activewear segment for the programme. Looking sharp in our Now and Forever Blouse Technical Sky (£145), Power Move Trousers Midnight (£190), and Trail Blazer Midnight (£395), Trinny placed our flexible...

  Champagne’s popped and old times reflected, and now the new year has begun. The start of the new year always gives us a pause to contemplate and reinvigorate our ambitions, our goals, our hopes of success and, with it, our fears of failure. Let go of those concerns, dispel...

In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle Make it reusable Here’s a quick recap of our previous...

We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples of technical attributes in Dai’s smart fabrics. We source globally for...

LONDON, UNITED KINGDOM, 22 SEPTEMBER, 2017 – Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for multiple Positive Actions,...