In celebration of this International Women’s Day, we featured six inspirational Dai’namic women in a short film focusing on this year’s theme, Balance for Better. To us at Dai, Balance for Better means gender equality and representation, an unceasing and necessary goal; the pursuit of work/life balance; but also, and importantly, balance within ourselves...

If you haven’t heard, fashion is incredibly polluting for our planet. (If you already know, pass go and jump to paragraph 2). Every second, the equivalent of one garbage truck of textiles is landfilled or burned, according to Make Fashion Circular (totaling $500 billion in clothing value lost per year lost due...

On 15 October 2018, our founder Joanna Dai visited the Fox Business News studios where she went on-air to share her journey to legendary business news anchor Maria Bartiromo on her morning show, “Mornings with Maria“. An inspirational female TV host, Bartiromo is credited as the first reporter to broadcast live...

On 18 September 2018, founder Joanna Dai joined Workspace Business Insight at China Works in Vauxhall to discuss “A Fashion Revolution: The Future of the Industry“. The in-depth panel discussion included fashion sustainability thought leaders Brooke Roberts-Islam, a fashion tech and sustainability expert, Dr. Kate Goldsworthy, co-director of the Centre for Circular Design...

Top three #DainamicWomen trends right now and why   Cut from luxe light-medium weight jersey, our Coolottes are the perfect all-around, easy for summer trouser. The super soft elastic waistband is ultra comfy. Minimal front details and sleek, slanted pockets allow for a clean, flattering waist line. The wide leg cropped cut is perfectly...

Since launching, our Power Move Trousers instantaneously made our greatest hits album and had the honour of being dubbed “The Perfect Trousers” by The Times. Writes Hilary Rose, “So: these are black or navy, slim-fitting without being skinny, cropped to just above the ankle, neatly tailored at the waist, with pockets, and that’s...

Fashion Revolution is a global movement demanding transparency, sustainability, and better working conditions for all those involved in the global fashion industry. This year is the fifth anniversary of the Rana Plaza tragedy in Bangladesh where the collapse of a factory due to known yet ignored structural failures resulted in 1,138...

Blog post, guest written by Jennifer Schneider, founder of personal style platform, The Loved Object The key to leading a busy life with ease is to build simplicity into the everyday. This does not mean stripping away every detail and nuance, making a bland recipe for life, rather it means making smart...

We’ve had the pleasure of welcoming Mona Shah, Head of Collectives at Rathbone Investment Management, to our new Dai studio for a one-on-one session to try on her favorite Dai pieces. As the head of collectives, Mona is responsible for fund selection and due diligence across a range of long only...

Accompanied by her upbeat energy and charisma, British fashion and make-up advisor, designer, and businesswoman Trinny Woodall showed up at ITV’s “This Morning” wearing head-to-toe in DAI to present an activewear segment for the programme. Looking sharp in our Now and Forever Blouse Technical Sky (£145), Power Move Trousers Midnight (£190), and Trail Blazer Midnight (£395), Trinny placed our flexible...