THE COLLECTION “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” Coco Chanel  This collection at Dai is inspired by our constant muse – our Dai’namic Woman. Strong and fearless, worldly and ambitious, she is a woman to notice, and a force of nature with a wardrobe to...

We have partnered with The One Foundation. Water is essential for life, and The One Foundation have already provided clean water access to 3.6 million people, however there's a further 785 million to help. 

For every purchase of the REVIVE Oversized Box Top, we will be donating 10% of the profits to The One Foundation to assist in their initiatives to provide sustainable clean water, sanitation and hygiene wash solutions to those currently without.

Born of synergy and innovation in the manufacturing process between creative fabric design and ongoing printing research at our sustainable Italian mill, the ECO-PRINT black stripe is the ultimate sustainable yet chic option for our newest blouse designs. How is it sustainable? Comprised of 72% polyamide and 28% Lycra® elastane,...

With sustainability and innovation at the core of our brand, we continue to develop and integrate the latest eco textile technology and circular economy endeavours into styles you’ll love. As part of our newest Collection Four, we are proud to introduce our newest fabric regenerated from recycled resources. Meet REVIVE....

The Inspiration A fresh new discovery this season where we take off with a springing leap into an almost futuristic realm. Tied together with elements inspired by vintage Palm Spring summers, playful ultramodern vibes, and a surreal fluidity, our Dai women stand together, side by side, to share with you...

In celebration of this International Women’s Day, we featured six inspirational Dai’namic women in a short film focusing on this year’s theme, Balance for Better. To us at Dai, Balance for Better means gender equality and representation, an unceasing and necessary goal; the pursuit of work/life balance; but also, and importantly, balance within ourselves...

If you haven’t heard, fashion is incredibly polluting for our planet. (If you already know, pass go and jump to paragraph 2). Every second, the equivalent of one garbage truck of textiles is landfilled or burned, according to Make Fashion Circular (totaling $500 billion in clothing value lost per year lost due...

On 15 October 2018, our founder Joanna Dai visited the Fox Business News studios where she went on-air to share her journey to legendary business news anchor Maria Bartiromo on her morning show, “Mornings with Maria“. An inspirational female TV host, Bartiromo is credited as the first reporter to broadcast live...

On 18 September 2018, founder Joanna Dai joined Workspace Business Insight at China Works in Vauxhall to discuss “A Fashion Revolution: The Future of the Industry“. The in-depth panel discussion included fashion sustainability thought leaders Brooke Roberts-Islam, a fashion tech and sustainability expert, Dr. Kate Goldsworthy, co-director of the Centre for Circular Design...