The Dai’alogue

Hey Dai'namic Woman! It's founder Joanna Dai here. More than anyone, I live and breathe in my Dai wardrobe, like it's my job or something. So for me, everyday is a wear-test. And since I get asked a lot about what I wear, here's my guide for our Ultimate Performance Wardrobe.

There's a lot to be proud of. There's a lot to be grateful for. As we wrap up 2021 we reflect back on our most Dai'namic year yet. The future is bright (and comfy). 

When it comes to women at work, 2021 has been a record-breaking year in ways both good (women-led businesses reaching unicorn status!) and bad (the gender pay gap is widening). As we bid adieu to 2021, let’s take a look at how the past eleven-odd months have treated women.

Say hello to the 360 Cashmere Sweater made from recycled cashmere that has been regenerated into a new life, closing the loop never felt so soft. This sweater is truly 360-degree circular by design.

So, dear reader, we’re in November. Are you thinking what we’re thinking? As in – wait, how did I get here? If 2020 was the year that didn’t end, 2021 feels like the one that never happened. As we round the bend on Q4, and our minds turn to thoughts of good tidings, it’s high time to take stock of where women are at. 

Meet Alice Barraclough, a lifestyle and fitness freelance journalist for some of the most popular publications in the UK, including Telegraph, Guardian, Stylist, Evening Standard and Women's Health. We catch up with her on what drives her to be so athletic and how she manages work-life balance amid lockdown. Q: Tell us...

Banker, mum of three and workwear style influencer. We sat down with the just-turned-50, looks-like-30 Trailblazer @monikagoestowork on her style, outlook, and life with three teenagers in lockdown.   1. Tell us about your Dai'namic self. What are the top 3 things we need to know about you? 1. I am...

Let's be real. The first week of January is always rough. It's dark and dreary outside, and for most of us, the year (professionally) starts back at zero. Well, this year is... exceptional. As if the first Monday back isn't hard enough on a normal year, for everyone in our community in...

Our inspiration is you, the Dai’namic Woman, and we’re always listening and taking action. We were founded in 2017 to solve a problem: deliver comfort-empowered performance for women who mean business. We’ve all been impacted this year, and at Dai, we recognised the need for performance and versatility more than...

At Dai, we believe in positive social impact, and we believe our actions, however incremental, can make a difference.⁠ 1. As we've been listening, learning and reflecting this week, we're also proactively petitioning, donating, and doing. We have donated to Black Lives Matter, BLM UK Fund and NAACP as a company and as individual...