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A Fashion Revolution: The Future of the Industry

A Fashion Revolution: The Future of the Industry

On 18 September 2018, founder Joanna Dai joined Workspace Business Insight at China Works in Vauxhall to discuss “A Fashion Revolution: The Future of the Industry“. The in-depth panel discussion included fashion sustainability thought leaders Brooke...
The Summer Workwear Edit, Curated by You

The Summer Workwear Edit, Curated by You

Top three #DainamicWomen trends right now and why   Cut from luxe light-medium weight jersey, our Coolottes are the perfect all-around, easy for summer trouser. The super soft elastic waistband is ultra comfy. Minimal front details and sleek, slanted pockets allow for...
Which trouser are you? Finding the perfect trousers

Which trouser are you? Finding the perfect trousers

Since launching, our Power Move Trousers instantaneously made our greatest hits album and had the honour of being dubbed “The Perfect Trousers” by The Times. Writes Hilary Rose, “So: these are black or navy, slim-fitting without being skinny, cropped...
Dai on Fashion Technology and Smart Textiles

Dai on Fashion Technology and Smart Textiles

We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples...
Founder Joanna Dai Featured in British Style Society

Founder Joanna Dai Featured in British Style Society

Earlier this month, founder Joanna Dai had the opportunity to be interviewed by British Style Society. We love sharing insights to the creative industry incorporating all aspects of design and innovation. Recently Editor Natasha had the pleasure to talk to Joanna Dai,...

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