Skip to content
Extra 20% Off* + Up To 80% Off.
Shop now
→
Extra 20% Off* + Up To 80% Off.
Shop now
→
My Account
0
items
The Dai'alogue
Categories
Shop all
Bestsellers
New Arrivals
Trousers
Jackets
Tops
Knitwear
Dresses
Outerwear
Accessories
Trouser Fit Finder
Edits
New Arrivals
The Perfect Trouser
Last Chance Sale
Find My Fit
Shop by Body Shape
Apple
Pear
Column
Hourglass
Inverted Triangle
Our Store
The Dai'alogue
Our Story
Our Impact
CONTACT US
My Account
OUR STORE
TRAILBLAZER™ AWARDS
0
Clearance Sale
By Category
All Sale
Sale Trousers
Sale Jackets
Sale Dresses
Sale Tops
Sale Knitwear
Sale Accessories
Last Remaining | Up To 75% Off
Sale by Size
UK 6
UK 8
UK 10
UK 12
UK 14
UK 16
UK 18
By % Discount
70%+ Off
60% Off
50% Off
40% Off
30% Off
Under £50
Under £100
Under £200
Shop All
By Category
Shop All
Wool Suiting
Trousers
Blazers
Tops
Knitwear
Dresses
Accessories
By Edit
Clearance Sale
Wool Suiting
Bestsellers
Power Move™
Petites
Shape
Last Remaining Sale
By Shape
Apple
Pear
Column
Hourglass
Inverted Triangle
Clearance Sale
Shop up to 80% off
before we say goodbye forever
Trinny's Edit
Shop British icon Trinny Woodall's picks from Dai Greatest HIts
Bestselling Trousers
Shop our bestselling trousers, up to 75% off
Trousers
All Trousers
Bestsellers
Wool Trousers
Power Move™ Family
FLAI™ Fabric
Lite
SHOP BY CUT
Power Move™
Skinny
Straight
Flare
Cropped
Wide Leg
SHOP BY BODY SHAPE
Petite
Pear and Hourglass
Petite
Our bestselling, high-performing styles, perfected for Petites
Bestsellers
Feels like yoga, wears like a powersuit. Meet our game-changing, bestselling trousers
Shape
Our #1 high-rise trouser for Pear and Hourglass body shapes
Tops
All Tops
Greatest Hits Tops
Blouses
Shirts
Eco Luxe Essentials
Eco Layer On Top
Feels good and mirrors nature's circle of life
Shop All Tops
Elegant, effortless, high-performing
Bestsellers
Our core Dai pieces. Timeless designs, tailored styles
Blazers
All Blazers
Greatest Hits Blazers
Bestsellers
The Trail Blazer™
The Classique Blazer
The BAU Blazer
Trail Blazer™
Our bestselling ultimate power jacket
Shop All Blazers
Feels like yoga, wears like a powersuit
Bestsellers
Our core Dai pieces. Timeless designs, tailored styles
Knitwear
All Knitwear
Greatest Hits Knitwear
360 Circular Knitwear
360 Circular Cashmere
Closing the loop never felt so soft
Shop All Knitwear
Super soft, transeasonal knitwear
Layered Up Rib Vest
A super soft, modern layering essential
Dresses
All Dresses
Greatest Hits Dresses
Wrap Me Up Dress
The most versatile, timeless wrap dress
Shop All Dresses
From desk to dinner
Bestsellers
Our core Dai pieces. Timeless designs, tailored styles
Edits
By Edit
Clearance Sale
Wool Suiting
Bestsellers
Power Move™
Petites
Shape
Last Remaining Sale
By Lookbook
Dai Greatest Hits
Wardrobe Foundations
BY DAI'NAMIC WOMAN
Trinny Woodall
Joanna Dai
Grace Forrest
Cyran Field-Bampton
Irene Forte
Rebecca Anderton-Davies
Power Move™ Family
The original feels-like-yoga bestselling trouser
Shop Trousers
Discover your perfect fit
Dai Greatest Hits
The Final Collection
LOGIN
Clearance Sale
LOGIN
Clearance Sale
By % Discount
70%+ Off
60% Off
50% Off
40% Off
30% Off
By Size
UK 6
UK 8
UK 10
UK 12
UK 14
UK 16
UK 18
By Category
All Sale
Sale Trousers
Sale Jackets
Sale Dresses
Sale Tops
Sale Knitwear
Sale Accessories
Last Remaining | Up To 75% Off
Shop All
LOGIN
Shop All
By Category
Shop All
Wool Suiting
Trousers
Blazers
Tops
Knitwear
Dresses
Accessories
By Edit
Clearance Sale
Wool Suiting
Bestsellers
Power Move™
Petites
Shape
Last Remaining Sale
By Shape
Apple
Pear
Column
Hourglass
Inverted Triangle
Trouser Fit Finder
Discover your perfect fit and unlock 20% off your trouser order
Trousers
LOGIN
Trousers
All Trousers
Bestsellers
Wool Trousers
Power Move™ Family
FLAI™ Fabric
Lite
SHOP BY CUT
Power Move™
Skinny
Straight
Flare
Cropped
Wide Leg
SHOP BY EDIT
Petite
Pear and Hourglass
Your perfect fit, perfected
Take our Trouser Fit Finder and unlock 20% off your trouser order
Tops
LOGIN
Tops
All Tops
Greatest Hits Tops
Blouses
Shirts
Eco Luxe Essentials
Knitwear
Shop soft, transeasonal, high-performing
Blazers
LOGIN
Blazers
All Blazers
Greatest Hits Blazers
Bestsellers
The Trail Blazer™
The Classique Blazer
The BAU Blazer
Knitwear
LOGIN
Knitwear
All Knitwear
Greatest Hits Knitwear
360 Circular Knitwear
360 Circular Cashmere
Closing the loop never felt so soft
Dresses
LOGIN
Dresses
All Dresses
Greatest Hits Dresses
Edits
LOGIN
Edits
By Edit
Clearance Sale
Wool Suiting
Bestsellers
Power Move™
Petites
Shape
Last Remaining Sale
By Lifestyle
Out of Office
Everyday
WFA (Work From Anywhere)
Smart Casual
Zoom-Friendly Tops
Suiting Edit
By Lookbook
Dai Greatest Hits
Wardrobe Foundations
The Perfect Trousers