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The Dai’alogue

Which trouser are you? Finding the perfect trousers

Which trouser are you? Finding the perfect trousers

Since launching, our Power Move Trousers instantaneously made our greatest hits album and had the honour of being dubbed "The Perfect Trousers" by The Times. Writes Hilary Rose, "So: these are black or navy, slim-fitting without being skinny, cropped to just above the...

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Dai’namic Woman: Caroline Robinson

Dai’namic Woman: Caroline Robinson

In every Dai'namic Woman post we feature, we interview high-performing, inspiring women not only in their 9-to-5 jobs but also in every aspect of their everyday lives. Today, we're featuring Caroline Robinson, a certified dermatologist and a faculty member at the...

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Fashion Revolution: #IMadeYourClothes

Fashion Revolution: #IMadeYourClothes

Fashion Revolution is a global movement demanding transparency, sustainability, and better working conditions for all those involved in the global fashion industry. This year is the fifth anniversary of the Rana Plaza tragedy in Bangladesh where the collapse of a...

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Dai’namic Versatility

Dai’namic Versatility

Blog post, guest written by Jennifer Schneider, founder of personal style platform, The Loved Object The key to leading a busy life with ease is to build simplicity into the everyday. This does not mean stripping away every detail and nuance, making a bland recipe for...

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Dai’namic Woman: Mona Shah

Dai’namic Woman: Mona Shah

We've had the pleasure of welcoming Mona Shah, Head of Collectives at Rathbone Investment Management, to our new Dai studio for a one-on-one session to try on her favorite Dai pieces. As the head of collectives, Mona is responsible for fund selection and due diligence...

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Trinny Woodall: “When is a suit more than a suit?”

Trinny Woodall: “When is a suit more than a suit?”

Accompanied by her upbeat energy and charisma, British fashion and make-up advisor, designer, and businesswoman Trinny Woodall showed up at ITV's "This Morning" wearing head-to-toe in DAI to present an activewear segment for the programme. Looking sharp in our Now and...

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New Year, New…

New Year, New…

    Champagne's popped and old times reflected, and now the new year has begun. The start of the new year always gives us a pause to contemplate and reinvigorate our ambitions, our goals, our hopes of success and, with it, our fears of failure. Let go of those...

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The Packaging Verdict is: Paper

The Packaging Verdict is: Paper

In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle...

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Dai’namic Woman: Anne-Laure Le Cunff

Dai’namic Woman: Anne-Laure Le Cunff

Welcome back to our Dai'namic Woman series. This week, we've had the honour to get to know a little bit more about Anne-Laure Le Cunff, founder of healthtech startup Lysa. Having always wanted to be an entrepreneur, she made the leap in April 2017 and started her own...

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Dai on Fashion Technology and Smart Textiles

Dai on Fashion Technology and Smart Textiles

We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples...

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Dai’namic Woman: Juanita Ingram

Dai’namic Woman: Juanita Ingram

Welcome to our Dai'namic Woman series. We love high-performing, awe-inspiring and relatable women, and we want to share their career and power-dressing inspirations with you. We had the honor of spending time with triple-threat powerhouse, Juanita Ingram. On paper,...

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