The Dai’alogue
The Packaging Verdict is: Paper
In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle...
read more
Dai’namic Woman: Anne-Laure Le Cunff
Welcome back to our Dai'namic Woman series. This week, we've had the honour to get to know a little bit more about Anne-Laure Le Cunff, founder of healthtech startup Lysa. Having always wanted to be an entrepreneur, she made the leap in April 2017 and started her own...
read more
Dai on Fashion Technology and Smart Textiles
We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples...
read more
Dai’namic Woman: Juanita Ingram
Welcome to our Dai'namic Woman series. We love high-performing, awe-inspiring and relatable women, and we want to share their career and power-dressing inspirations with you. We had the honor of spending time with triple-threat powerhouse, Juanita Ingram. On paper,...
read more
Dai Partners with Positive Luxury to Promote Sustainability
Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for several Positive Actions, verified by Positive Luxury.
read more
Dai Featured on Electric Runway: Performance Workwear for Women Who Run the World
Electric Runway is the go-to source for fashion tech, and they get us. We’re thrilled to be dubbed performance workwear for “women who run the world” and recognized for our use of innovative textiles.
A new clothing line for working women borrows from athleisure and innovations in textiles.
read more
The Fall Edit
As the work-life hustle continues at full speed into year-end, as does our performance and function. And, as should our everyday workwear.
read more
Founder Joanna Dai Featured in British Style Society
Earlier this month, founder Joanna Dai had the opportunity to be interviewed by British Style Society. We love sharing insights to the creative industry incorporating all aspects of design and innovation. Recently Editor Natasha had the pleasure to talk to Joanna Dai,...
read more
Paper or Plastic?
The Research At Dai headquarters, we are trying to figure out the most environmentally friendly way to deliver your performance wear. From durability to reusability to lifecycle costs, there’s more to each package than meets the eye. There is no doubt that all...
read more
10 Inspiring Quotes for Women, by Women
10 Inspiring Quotes for Women, by Women. 1. “The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand
read more
Five Daily Rituals Successful People Do
Beyond performance wear, Dai is a community that advocates and empowers women to perform their best in work and in life. Find life hacks, power moves, and balance boosts here. We wanted to kick off with a few simple reminders that we could be all conscious of and...
read more