The Dai’alogue
Trinny Woodall: “When is a suit more than a suit?”
Accompanied by her upbeat energy and charisma, British fashion and make-up advisor, designer, and businesswoman Trinny Woodall showed up at ITV's "This Morning" wearing head-to-toe in DAI to present an activewear segment for the programme. Looking sharp in our Now and...
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New Year, New…
Champagne's popped and old times reflected, and now the new year has begun. The start of the new year always gives us a pause to contemplate and reinvigorate our ambitions, our goals, our hopes of success and, with it, our fears of failure. Let go of...
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The Packaging Verdict is: Paper
In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle...
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Dai’namic Woman: Anne-Laure Le Cunff
Welcome back to our Dai'namic Woman series. This week, we've had the honour to get to know a little bit more about Anne-Laure Le Cunff, founder of healthtech startup Lysa. Having always wanted to be an entrepreneur, she made the leap in April 2017 and started her own...
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Dai on Fashion Technology and Smart Textiles
We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples...
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Dai’namic Woman: Juanita Ingram
Welcome to our Dai'namic Woman series. We love high-performing, awe-inspiring and relatable women, and we want to share their career and power-dressing inspirations with you. We had the honor of spending time with triple-threat powerhouse, Juanita Ingram. On paper,...
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Dai Partners with Positive Luxury to Promote Sustainability
Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for several Positive Actions, verified by Positive Luxury.
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Dai Featured on Electric Runway: Performance Workwear for Women Who Run the World
Electric Runway is the go-to source for fashion tech, and they get us. We’re thrilled to be dubbed performance workwear for “women who run the world” and recognized for our use of innovative textiles.
A new clothing line for working women borrows from athleisure and innovations in textiles.
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The Fall Edit
As the work-life hustle continues at full speed into year-end, as does our performance and function. And, as should our everyday workwear.
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Founder Joanna Dai Featured in British Style Society
Earlier this month, founder Joanna Dai had the opportunity to be interviewed by British Style Society. We love sharing insights to the creative industry incorporating all aspects of design and innovation. Recently Editor Natasha had the pleasure to talk to Joanna Dai,...
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Paper or Plastic?
The Research At Dai headquarters, we are trying to figure out the most environmentally friendly way to deliver your performance wear. From durability to reusability to lifecycle costs, there’s more to each package than meets the eye. There is no doubt that all...
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