Our DAI,<br> fit to <em>your</em> DNA.

Our DAI,
fit to your DNA.

Our team of expert Stylists know all about dressing for your unique shape, and helping develop your personal brand.

Dai-ing to know more? We have an abundance of resources.

01. Discover your shape

How do I know what shape I am?

Simple. Our DAI DNA™ Body Mapping

We take an innovative, tailored approach to map your unique body shape, so you can achieve your best fit to empower your optimal performance.

How do I know what shape I am?
02. FIND MY FIT

Find your perfect trouser fit

Meet our Trouser Fit Finder. We downloaded our Head Stylists brain into a foolproof quiz, guaranteed to provide your perfect trouser fit.



Find your perfect trouser fit
03. Our Stylists' Picks

What our stylist team are loving, and wearing right now

04. IN-STORE

We love seeing you IRL.

Lucky for you, our DAI DNA™ Stylists are obsessed with finding your perfect fit.

Visit us in-person for a private Styling appointment or just for a chat whilst sitting in ultra-comfy Dai clothes.  

We love seeing you IRL.
05. Try Before You Buy

From the Comfort of your own Home.

Yup, you read that right. If you’re based in London, you can choose same-day delivery or schedule a day to try all of your favourite Dai garments from the comfort of your home, with no upfront payment.

No strings attached, just select this option at the checkout after entering your address.

From the Comfort of your own Home.
06. DAI DNA™ REELS

Dai DNA™ Dictionary

SWIPE RIGHT TO VIEW MORE

Zoom tops for every body

PERFECTING YOUR CAPSULE WARDROBE

WEEKEND STYLING

PICKING THE BEST BLAZER FOR YOU

DAI FOR EVERYDAY

BODY SHAPE 101