Our DAI,<br> fit to <em>your</em> DNA.

Our DAI,
fit to your DNA.

Our team of expert Stylists know all about dressing for your unique shape, and helping develop your personal brand.

Dai-ing to know more? We have an abundance of resources.

01. Discover your shape

How do I know what shape I am?

Simple. Our DAI DNA™ Body Mapping

We take an innovative, tailored approach to map your unique body shape, so you can achieve your best fit to empower your optimal performance.

How do I know what shape I am?
02. FIND MY FIT

Find your perfect trouser fit

Meet our Trouser Fit Finder. We downloaded our Head Stylists brain into a foolproof quiz, guaranteed to provide your perfect trouser fit.



Find your perfect trouser fit
03. Our Stylists' Picks

What our stylist team are loving, and wearing right now

04. IN-STORE

We love seeing you IRL.

Lucky for you, our DAI DNA™ Stylists are obsessed with finding your perfect fit.

Visit us in-person for a private Styling appointment or just for a chat whilst sitting in ultra-comfy Dai clothes.  

We love seeing you IRL.
05. DAI'CYCLE

We're Closing the Loop

Recycle your pre-loved Dai pieces for credit towards your next purchase. When you recycle, we renew the pieces into a new life. You can even shop Pre-loved by Dai pieces in store.

The recycling, remaking and re-wearing helps prevent unnecessary waste from entering landfill.

We're Closing the Loop
06. DAI DNA™ REELS

Dai DNA™ Dictionary

SWIPE RIGHT TO VIEW MORE

Zoom tops for every body

PERFECTING YOUR CAPSULE WARDROBE

WEEKEND STYLING

PICKING THE BEST BLAZER FOR YOU

DAI FOR EVERYDAY

BODY SHAPE 101