fit to your DNA.
Our team of expert Stylists know all about dressing for your unique shape, and helping develop your personal brand.
Dai-ing to know more? We have an abundance of resources.
Services at a Glance
How do I know what shape I am?
Simple. Our DAI DNA™ Body Mapping.
We take an innovative, tailored approach to map your unique body shape, so you can achieve your best fit to empower your optimal performance.
Find your perfect trouser fit
Meet our Trouser Fit Finder. We downloaded our Head Stylists brain into a foolproof quiz, guaranteed to provide your perfect trouser fit.
What our stylist team are loving, and wearing right now
We love seeing you IRL.
Lucky for you, our DAI DNA™ Stylists are obsessed with finding your perfect fit.
Visit us in-person for a private Styling appointment or just for a chat whilst sitting in ultra-comfy Dai clothes.
We're Closing the Loop
Recycle your pre-loved Dai pieces for credit towards your next purchase. When you recycle, we renew the pieces into a new life. You can even shop Pre-loved by Dai pieces in store.
The recycling, remaking and re-wearing helps prevent unnecessary waste from entering landfill.