For Our People & Planet
This year 2022, we're committed to having more than 50% of our raw materials being sourced from predominantly recycled or bio-based fibre content. Through H2 2021, we have not only achieved but surpassed our goal at 34% natural bio-based yarn and 285 Global Recycled Standard (GRS) Certified yarn content in our products made. That's 62% combined in lower impact raw materials sourcing, having started at <5% at the beginning of the year.
JOANNA DAI, FOUNDER
01 — PERFORMANCE DENIM
Our first ever denim collection features a flattering, shape-defining power stretch that never loses its shape. It's made from certified and recycled yarn content using 65% less water and 22% less carbon compared to standard denim, and made in England.
And the fit? Perfected. A year in the making, we've meticulously fine-tuned every detail over countless prototypes, improvements, and wear-tests on so many women.
02 — RECYCLED CASHMERE
Our first-ever circular design, the 360 Cashmere Sweater is made in Italy with zero-waste from recycled cashmere that has been regenerated into a new life. Our recycled cashmere is Global Recycle Standard (GRS) Certified. By using recycled materials, we're helping to reduce our reliance on new resources (virgin raw materials, water, and energy).
And because we're going full circle and closing the loop, you can return your worn 360 Cashmere Sweater to us and we'll renew it into new life again. Yup, our cashmere is truly 360-degree circular by design. Learn more about the Renew and Recycle Program here.
03 — ECO LUXE ESSENTIALS
Our softest base layers are made from 94% beechwood trees or 95% eucalyptus trees from sustainably managed forests with minimal waste in the production process. Our plant-based fibres are certified biodegradable.
04 — BOLD MOVE CREW
Natural, breathable, and biodegradable, our Bold Move Crew is made from merino wool that regulates your temperature for every season. It's innovatively developed, ethically sourced, and tested for performance and comfort.
Each sweater features anti-pilling side panels made of recycled viscose, a yarn derived from trees, in areas of more wear so your clothes will look fresher, longer. It's also Responsible Wool Standard (RWS) Certified, meaning each yarn is made from yarns that practise holistic respect for animal welfare and have a progressive approach to managing their land.
Available in two colours — Ivory, and Midnight.
05 — WAIST NOT SHACKET
Waist, not waste. Meet our layering favourite, the Waist Not Shacket. It's made with surplus 100% Italian wool which would've otherwise gone to waste. This tailored piece is perfect for dressing up or down during transitional seasons.
06 — ICON CULOTTE AND ICON JUMPSUIT
Made from trees, feels like yoga — that's the promise of our latest Icon Jumpsuit and Icon Culotte. Made from Softree Ponte, the newest addition to our comfy fabric families, it's derived from 70% FSC® Certified viscose, a yarn from sustainably managed trees that has the softest hand-feel and plenty of stretch.
Available in two colours: London Grey and Flint Grey.
07 — CHIEF BLOUSE
Made from 100% plants, the Chief Blouse is the latest in our Plant Silk family that exudes effortless elegance. It drapes elegantly and feels like silk with a luxurious soft sandwash finish. Made for the everyday, it's modern, elegant, and timeless that can be styled up or dressed down.
08 — DAI x TROUBADOUR
For the Dai'namic Explorer. Introducing the DAI x Troubadour Apex Compact Backpack, the most versatile-yet-refined performance bag you'll ever meet. Each bag is made from 29 recycled bottles that's designed to perform for any day, in any condition. It's comfortable, compact, and lightweight in waterproof materials.