Performance never stopped, and comfort never left. We're giving the most VIP experience, ever.
How we're keeping you safe
Customers in-store? Mon-Fri by appointment. Sat-Sun anytime with limited customers in-store.
Our favourite distance? Two meters or more.
Your welcome kit? Mask, hand-sanitisers, gloves.
Deep cleaning? Everyday, all day.
Trying on? All garments are disinfected.
Checking out? Cashless, contactless, carefree.
DAI DNA™ BODY MAPPING
Our DNA, fit to your DNA.
How do you know what shape you are? That’s what our Dai DNA™ Body Mapping Experience and proprietary fit technology are for.
Our expert Stylists will unlock our innovative, tailored approach to map your unique body shape. Achieve your best fit to empower your optimal performance.
We're back! Did you miss us?
47 Brushfield Street
London E1 6AA
Mon - Fri: By Appointment Only
Sat - Sun: 12pm - 4pm
We'll be exclusively opening our store just for you when booking an appointment.
the future of events - coming soon
NAVIGATING YOUR CAREER FOR HIGH POWERED WOMEN
How do we as women create equal opportunities for equal pay and navigate to the top with the least amount of zigzagging? Join Executive Coach Lynn Blades for an impactful career-focused workshop.
TECHSTYLER X DAI: HOW TO MAXIMISE AND MONETISE YOUR WARDROBE IN 2020
Hear from industry experts on how to make your wardrobe work for you in 2020, and take steps to boost not only your environmental but also your financial sustainability. We will be asking, how can you optimise what you already have? How can you identify the most sustainable options amongst all the noise? And how can you leverage peer-to-peer rental platforms to lessen your impact on the environment and earn you some cash?
JOIN DAI & HEIST STUDIOS FOR FESTIVE DRINKS, STYLING AND EXCLUSIVE SHOPPING PERKS
Join Dai & Heist for festive drinks and styling with our in-house Stylist team.
DYNAMIC YOGA WITH DAI & YOGETOVERIT
Wen from @yogetoverit will put Dai's trousers to the ultimate test, wearing them throughout the entire yoga session.
We encourage all Dai'namic Women who own Dai trousers to join Wen and wear yours to the class! An exclusive gift will be provided by Dai for attendees.
HAVING IT ALL: A REALISTIC GOAL OR UNREACHABLE ASPIRATION?
Join business journalist Josie Cox with a panel of female business thought leaders in conversation on the topic of having it all: succeeding in your career, balancing motherhood, having side hustles, making it to the gym, keeping your social life and everything in between. Panelists and speakers to be announced.
Arrivals from 5.45pm, the talk will start at 6:15pm with Q&A, followed by drinks, networking and shopping at Dai's Performance Space in Spitalfields. Spaces limited.