Step inside the new comfort zone. Visit us at 11 King's Road.
Hey Chelsea, Let's Move
We may be moving in as new kids on the block, but we're the original feels-like-yoga pioneers. Come visit us in Chelsea starting April 15.
11 KING'S ROAD, CHELSEA
(near Sloane Square)
We're serving biodynamic wine, comfort-empowered performance, and the conversation you've really missed.
Don't forget to book our in-demand DAI DNA™ Body Mapping Experience to achieve your optimal fit.
Our Covid-19 Safety Measures
Safety first. Thank you for keeping our community safe while shopping. We are adhering to:
Masks at all times for our team and customers
Social distancing and limited capacity
Hand sanitisers available at all times
Increased hygiene practices
Strict cleaning procedures
DAI DNA™ Body Mapping Appointments
Our DNA, fit to your DNA. Keep the comfort, elevate the style, find your best Dai fit.
How do you know what shape you are? That’s what our Dai DNA™ Body Mapping Experience and proprietary fit technology are for.
Our expert Stylists will unlock our innovative, tailored approach to map your unique body shape. Achieve your best fit to empower your optimal performance.
EVENTS CALENDAR: BACK WHEN SAFE
From career development workshops to our fave sustainable brand collaborations, we can't want to safely restart our Dai'namic community events schedule with you.
NAVIGATING YOUR CAREER FOR HIGH POWERED WOMEN
How do we as women create equal opportunities for equal pay and navigate to the top with the least amount of zigzagging? Join Executive Coach Lynn Blades for an impactful career-focused workshop.
TECHSTYLER X DAI: HOW TO MAXIMISE AND MONETISE YOUR WARDROBE IN 2020
Hear from industry experts on how to make your wardrobe work for you in 2020, and take steps to boost not only your environmental but also your financial sustainability. We will be asking, how can you optimise what you already have? How can you identify the most sustainable options amongst all the noise? And how can you leverage peer-to-peer rental platforms to lessen your impact on the environment and earn you some cash?
JOIN DAI & HEIST STUDIOS FOR FESTIVE DRINKS, STYLING AND EXCLUSIVE SHOPPING PERKS
Join Dai & Heist for festive drinks and styling with our in-house Stylist team.
DYNAMIC YOGA WITH DAI & YOGETOVERIT
Wen from @yogetoverit will put Dai's trousers to the ultimate test, wearing them throughout the entire yoga session.
We encourage all Dai'namic Women who own Dai trousers to join Wen and wear yours to the class! An exclusive gift will be provided by Dai for attendees.
HAVING IT ALL: A REALISTIC GOAL OR UNREACHABLE ASPIRATION?
Join business journalist Josie Cox with a panel of female business thought leaders in conversation on the topic of having it all: succeeding in your career, balancing motherhood, having side hustles, making it to the gym, keeping your social life and everything in between. Panelists and speakers to be announced.
Arrivals from 5.45pm, the talk will start at 6:15pm with Q&A, followed by drinks, networking and shopping at Dai's Performance Space in Spitalfields. Spaces limited.