From Chelsea to Marylebone, step inside the new comfort zone.

KING'S ROAD

Hey Chelsea, let's move. Discover feels-like-yoga comfort, in real life.

11 King's Road
Chelsea, London SW3 4RP

Mon-Sat: 11am-7pm
Sun: 12pm-6pm

Featuring the our newest styles from RE Collection, the Trouser Bar, proprietary DAI DNA™ Body Mapping Experience and, yes, we're serving up chilled biodynamic wines and refreshments.

Book in our personalised experience through our in-demand DAI DNA™ Body Mapping Experience and discover your optimal fit.

Book now

MARYLEBONE HIGH STREET

Hello, Marylebone Village. Discover feels-like-yoga comfort, in real life.

12 Marylebone High Street
London W1U 4NR

Mon - Sat: 11am-7pm
Sun: 11am-5pm

Featuring the our newest styles from RE Collection, the Trouser Bar, proprietary DAI DNA™ Body Mapping Experience and, yes, we're serving up chilled biodynamic wines and refreshments.

Book in our personalised experience through our in-demand DAI DNA™ Body Mapping Experience and discover your optimal fit.

Book now

DAI DNA™ Body Mapping Appointments

Our DNA, fit to your DNA. Keep the comfort, elevate the style, find your best Dai fit.

How do you know what shape you are? That’s what our Dai DNA™ Body Mapping Experience and proprietary fit technology are for.

Our expert Stylists will unlock our innovative, tailored approach to map your unique body shape. Achieve your best fit to empower your optimal performance.

Book now
DAI DNA™ Body Mapping Appointments

Our Covid-19 Safety Measures

Safety first. Thank you for keeping our community safe while shopping. We are adhering to:

Masks at all times for our
team and customers

Social distancing and limited capacity

Hand sanitisers available at all times

Increased hygiene practices

Strict cleaning procedures

Cashless payments

Book now
Our Covid-19 Safety Measures

EVENTS CALENDAR: BACK WHEN SAFE

PAST EVENT

DAI'NAMIC WOMAN

NAVIGATING YOUR CAREER FOR HIGH POWERED WOMEN

How do we as women create equal opportunities for equal pay and navigate to the top with the least amount of zigzagging? Join Executive Coach Lynn Blades for an impactful career-focused workshop.

PAST EVENT

PAST EVENT

SUSTAINABILITY

TECHSTYLER X DAI: HOW TO MAXIMISE AND MONETISE YOUR WARDROBE IN 2020 

Hear from industry experts on how to make your wardrobe work for you in 2020, and take steps to boost not only your environmental but also your financial sustainability. We will be asking, how can you optimise what you already have? How can you identify the most sustainable options amongst all the noise? And how can you leverage peer-to-peer rental platforms to lessen your impact on the environment and earn you some cash?

PAST EVENT

PAST EVENT

STYLING

JOIN DAI & HEIST STUDIOS FOR FESTIVE DRINKS, STYLING AND EXCLUSIVE SHOPPING PERKS

Join Dai & Heist for festive drinks and styling with our in-house Stylist team.

PAST EVENT

PAST EVENT

LIFESTYLE

DYNAMIC YOGA WITH DAI & YOGETOVERIT

Wen from @yogetoverit will put Dai's trousers to the ultimate test, wearing them throughout the entire yoga session.

We encourage all Dai'namic Women who own Dai trousers to join Wen and wear yours to the class! An exclusive gift will be provided by Dai for attendees.

PAST EVENT

PAST EVENT

DAI'NAMIC WOMAN

HAVING IT ALL: A REALISTIC GOAL OR UNREACHABLE ASPIRATION?

Join business journalist Josie Cox with a panel of female business thought leaders in conversation on the topic of having it all: succeeding in your career, balancing motherhood, having side hustles, making it to the gym, keeping your social life and everything in between. Panelists and speakers to be announced.

Arrivals from 5.45pm, the talk will start at 6:15pm with Q&A, followed by drinks, networking and shopping at Dai's Performance Space in Spitalfields. Spaces limited. 

PAST EVENT