Fashion is not in fashion. ICYMI, the environmental impact from the global fashion industry is significant and unsustainable. From carbon emissions to chemical usage to waste, the current system has to change.
At Dai, we’re designing to minimise our environmental impact for the long haul. We start with timeless design and incorporate our signature fabrics into every collection. We use eco friendly textiles with an enduring low impact lifecycle.
And we don’t stop there. Doing better for our planet is woven into every fibre of our brand DNA. From packaging to shipping, commuting, our workspaces and more, it extends to everything we do, everyday.
ECO CERTIFIED
CARBON EMISSIONS
WASTE & RECYCLING
CIRCULAR: MAKE USE REUSE
REPAIR & DONATE
RECYCLED YARNS
ECO CERTIFIED
88%
of our textiles are Oeko-Tex® Certified. This means that ours are tested for no harmful chemicals and substances
Carbon emissions
100%
of our shipments are carbon neutral. Simply put, we’re offsetting our negative carbon impact which otherwise contributes to climate change
25%
of our overall carbon footprint was offset in 2018-2019
72%
of our fabric mills are powered by renewable energy
100%
of our electricity at our London headquarters is from renewable energy
WASTE & RECYCLING
100%
of our packaging is single use plastic free and FSC certified recycled and recyclable paper
50%
of supplier packaging is reused and repurposed
GOING FULL CIRCLE: MAKE USE REUSE
Made from trees
Our Eco Luxe Essentials are made from certified sustainably managed forests. What? Like a tree nursery that regrows and is protected. They’re also certified biodegradable and compostable, meaning they turn back into soil instead of adding to landfill. Shop the collection
Recycled yarns
Our Revive styles are made of
recycled yarns which would have
otherwise been discarded in the
manufacturing process.
Shop our Revive Collection
REPAIR & DONATE
Repairing is the best way to extend the life of our products and reduce waste. We offer complimentary repairs on our products and so far have extended this support to our earliest customers since launch.
Donating back. Every UK customer can also use your complimentary return label to donate gently worn clothes from any brand back to us in support of organisations such as Dress for Success Greater London, who help disadvantaged women get back to work.
What's next?
Become carbon neutral
In 2020, we offsetted 25% of our total greenhouse gas emissions by contributing carbon credits on 100% of our shipments through DHL’s recognised climate protection projects.
In 2021, we are going all way. We are offsetting 100% of our carbon emissions. One small step for climate change, one giant leap for humankind.
50%
target for recycled fibres in our core performance fabrics by 2021.
We also aim to launch new styles using natural-based, biodegradable.