We’re here to make a positive impact.
“I always believed in the power of brands to drive positive impact.
We’re at a critical time for change within the global fashion industry, and at Dai, we want to lead by example.”
- JOANNA DAI, FOUNDER
The world is better when women succeed. We deliver the comfort empowered performance.
Since launch in 2017, we’ve been on a mission to empower women and to build a community advocating women’s success.
Online and offline, we continually host events around career development, personal brand, leadership, networking, entrepreneurship, and living more sustainably.
Join our events and be a part of our Dai’namic Women community.
Actions speak louder than words. We are passionate about supporting social and environmental movements that align with our vision and culture, both on a local or global scale.
In 2020, we donated £18,000 of our bestselling Power Move™ Trousers and 750 face masks to the NHS and raised over £4,000 in cash for NHS Charities Together during the Covid 19 lockdown.
We donated as a company and as individual team members to the Black Lives Matter movement and fortified our commitment to anti racism, diversity and inclusion.
Sustainability beyond Dai
We lead by example. We actively collaborate and share our sustainability initiatives, resources and ideas with the broader fashion and consumer communities.
Certified B Corporation™ : We meet the highest standard of environmental and social impact and are an active participant in the B Lab UK and global B Corp community.
UNFCCC Fashion Charter for Climate Change: As a signatory, we are committed to collective action with the broader fashion industry to reach the principles and aims of the Paris Agreement to achieve climate neutrality.
Walpole Sustainability Manifesto: As an active Walpole Sustainability Working Group member, we’re committed to Walpole’s guiding principles for a more sustainable future and working together to accelerate change in British luxury.