Dai

Welcome to the Work From Anywhere Collection

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Cosy layering with nature's softest

Luxe, machine washable essentials featuring soft, breathable, biodegradable fibres made from plants, natural silk, and responsibly sourced merino wool.

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Rain or Shine, it’s showerproof all the time

Not just a pretty coat — we want to keep you dry and be kind to our planet, too. That's why our first ever showerproof coat is one-of-a-kind: made with a chemically safe water-repellent finish, recycled wool in the herringbone facing and a protective laminated inner layer, all from innovative Italian mill that's eco-certified and running on renewable energy.

The comfiest, most eco-friendly pair of jeans you'll ever own.

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PERFORMANCE DENIM. Our first ever denim collection features a flattering, shape-defining power stretch that never loses its shape. It’s made from certified and recycled yarn content using 65% less water and 22% less carbon compared to standard denim, and made in England.

And the fit? Perfected. A year in the making, we’ve meticulously fine-tuned every detail over countless prototypes, improvements, and wear-tests on many women and body shapes.

COMFORT. STYLE. PERFORMANCE.