OLD Size Guide
Fit that works.
We fit true to size to most contemporary UK and European womenswear brands.
Garments made with our signature performance fabrics have a robust amount of stretch, allowing superior fit for an even more diverse range of body shapes.
Got fit questions or in between sizes? Our fit experts are here to help! Email us firstname.lastname@example.org
All measurements are measurements on your body, not the garment itself.
BUST: measure around the fullest part of your bust in a straight line.
WAIST: measure the narrowest part of your natural waistline in a straight line.
FULL HIP: measure around the fullest part of your bottom, just at the top of your legs (approximately 20 cm / 8 in below your natural waistline).
What if I am in between sizes?If your measurements are placing you in the middle of our size chart, we recommend opting a size up due to the unique stretch components that our garments feature. We welcome you to send your measurements to email@example.com so our expert Stylist can recommend your best size!
I love your pieces, but I am petite (5'4 and under)
As an independent brand which produces limited runs, we are currently not able to offer petite sizes on all styles due to the factory requirements for such orders.
In addition, we have a number of petite-friendly styles and loyal petite clients. For example:
Our Flare Game, Power Move FLOW Legging and Sharp Shooter Crop Trousers suit a variety of heights and, as they are cropped, require no alteration or hemming.
Our best-selling Power Move™, High Power Move™, and Liberty Trousers are cut with a tapered, straight fit and without a knee-defined point. This cut, combined with the stretch fabric which adapts to your leg shape, means they can be hemmed without affecting the fit. Our clients also find that the structured fabric enables the hem to be folded upwards with no visible bulk - and it stays folded all day long!
I love your pieces, but I am tall (5'8 and over)
In general, our styles are well-loved by tall customers. Our founder, Joanna is 5’8, and personally tests all Dai pieces to guarantee they work for taller women.
Many of our styles also incorporate intelligent features, designed with the taller woman in mind. For example:
- Our full length trousers (Power Move, High Power Move, Liberty Parallel) have a hem turn up of 3cm, which can easily be taken down to give a longer inseam (for context, we have had customers above 6ft tall buy our trousers and, once the hem has been taken down, found them to be a great length).
We also expect to expand our size range for taller customers in the near future, so please watch this space and ensure you're subscribed to the newsletter for all updates!
If you would like further advice on fit and appropriate styles, please email us at firstname.lastname@example.org. If you are based in London, or passing through, you can also visit us at the Dai flagship store for a one-on-one appointment with our Stylist.
If you would like further advice on fit, please email us at email@example.com – our experts are here to help!
I would like to wear Dai, but fall outside of your size ranges
We really value the incredible support we have received from women across the world, and are committed to providing Dai for the many diverse shapes and sizes you encompass.
As an independent brand which produces limited runs, we are currently not able to offer the full range of sizes we would like due to the factory requirements for such orders. However, we are planning to expand our size range in the near future, so please watch this space and ensure you are subscribed to the newsletter for all updates!
We also welcome any feedback and suggestions, so please get in touch at firstname.lastname@example.org.
Can I try Dai on in person?
We are working on our new retail opportunity at the moment following our first flagship store located in London. We will be back soon and one-on-one appointment with our personal stylist team in store will be available again.
Following a successful launch of our Dai Performance Space pop-up series in New York and London, we are working hard to bring Dai to your city, so you can discover our innovative fabrics, try on our silhouettes and find your perfect fit. If you would like to request your city please email us at email@example.com.