Skip to content
Dai Closure Announcement; A message from our Founder
Dai Closure Announcement SIGN UP AND GET 15% OFF YOUR FIRST ORDER
My Account 0 items
Shopping bag ({ cart.item_count })

{ item.product_title }

{ item.variant_options.0 } { item.variant_options.1 }

{ item.quantity } x { item.original_price | formatMoney }

ADD A PERFECT MATCH

Subtotal: 0
Subtotal: { cart.total_price | formatMoney }
VIEW CART CHECKOUT
  • The Dai'alogue

  • Categories

    • Shop all
      • Bestsellers
        • New Arrivals
          • Trousers
            • Jackets
              • Tops
                • Knitwear
                  • Dresses
                    • Outerwear
                      • Accessories
                        • Trouser Fit Finder

                        • Edits

                          • New Arrivals
                            • The Perfect Trouser
                              • Last Chance Sale

                              • Find My Fit

                                • Shop by Body Shape
                                  • Apple
                                  • Pear
                                  • Column
                                  • Hourglass
                                  • Inverted Triangle
                              • Our Store
                              • The Dai'alogue
                              • Our Story
                              • Our Impact
                              • CONTACT US
                              My Account
                              Dai
                              • OUR STORE
                              • TRAILBLAZER™ AWARDS
                              0
                              • Shop All

                                By Category

                                • Shop All
                                • Trousers
                                • Blazers
                                • Tops
                                • Knitwear
                                • Dresses
                                • Accessories

                                By Edit

                                • New Arrivals
                                • Bestsellers
                                • Power Move™
                                • Petites
                                • Shape
                                • The Founder Edit
                                • Grace Forrest Edit
                                • Archive Sale

                                By Shape

                                • Apple
                                • Pear
                                • Column
                                • Hourglass
                                • Inverted Triangle

                                Our Greatest Hits

                                Bestsellling icons — now and forever

                                Shop FLAI™ Trousers

                                Get 15% off performance trousers, limited time only. Discount automatically applied

                                Shop Bestsellers

                                Effortlessly versatile, feels-like-yoga styles
                              • Shop Greatest Hits
                              • Trousers
                                • All Trousers
                                • Greatest Hits Trousers
                                • Bestsellers
                                • FLAI™ 
                                • Lite
                                • Power Move™ Family
                                • Performance Denim

                                SHOP BY CUT

                                • Power Move™
                                • Skinny
                                • Straight
                                • Flare
                                • Cropped
                                • Wide Leg

                                SHOP BY BODY SHAPE

                                • Petite
                                • Pear and Hourglass

                                Petite

                                Our bestselling, high-performing styles, perfected for Petites

                                Shop FLAI™ Trousers

                                Get 15% off performance trousers, limited time only. Discount automatically applied.

                                Shape

                                Our #1 high-rise trouser for Pear and Hourglass body shapes
                              • Tops
                                • All Tops
                                • Greatest Hits Tops
                                • Blouses
                                • Shirts
                                • Eco Luxe Essentials

                                Eco Layer On Top

                                Feels good and mirrors nature's circle of life

                                Shop All Tops

                                Elegant, effortless, high-performing

                                Bestsellers

                                Our core Dai pieces. Timeless designs, tailored styles
                              • Blazers
                                • All Blazers
                                • Greatest Hits Blazers
                                • Bestsellers
                                • The Trail Blazer™
                                • The Classique Blazer

                                Trail Blazer™

                                Our bestselling ultimate power jacket

                                Shop All Blazers

                                Feels like yoga, wears like a powersuit

                                Bestsellers

                                Our core Dai pieces. Timeless designs, tailored styles
                              • Knitwear
                                • All Knitwear
                                • Greatest Hits Knitwear
                                • 360 Circular Knitwear
                                • Ethical Merino Wool

                                360 Circular Cashmere

                                Closing the loop never felt so soft

                                Shop All Knitwear

                                Super soft, transeasonal knitwear

                                Bestsellers

                                Our core Dai pieces. Timeless designs, tailored styles
                              • Dresses
                                • All Dresses
                                • Greatest Hits Dresses

                                Wrap Me Up Dress

                                The most versatile, timeless wrap dress

                                Shop All Dresses

                                From desk to dinner

                                Bestsellers

                                Our core Dai pieces. Timeless designs, tailored styles
                              • Edits

                                By Edit

                                • New Arrivals
                                • Bestsellers
                                • Power Move™
                                • Petites
                                • Shape
                                • The Founder Edit
                                • Grace Forrest Edit
                                • Archive Sale

                                By Lookbook

                                • Dai Greatest Hits
                                • Wardrobe Foundations

                                Power Move™ Family

                                The original feels-like-yoga bestselling trouser

                                Shop Trousers

                                Discover your perfect fit

                                Dai Greatest Hits

                                The Final Collection
                              • Trouser Fit Finder

                                Did you know that 9 out of 10 women don’t know their body shape?

                                At Dai, we make trousers that fit. For women by women, so let’s find you the perfect fit.

                                TAKE THE QUIZ
                                The Waist The Waist
                                The Length The Length
                                The Performance The Performance
                              • Archive Sale

                                By Category

                                • Archive Sale
                                • Sale Trousers
                                • Sale Jackets
                                • Sale Dresses
                                • Sale Tops
                                • Sale Knitwear

                                By Size

                                • UK 6
                                • UK 8
                                • UK 10
                                • UK 12
                                • UK 14
                                • UK 16
                                • UK 18
                              LOGIN
                              • Greatest Hits Collection
                              • Shop All
                                LOGIN
                                Shop All

                                By Category

                                • Shop All
                                • Trousers
                                • Blazers
                                • Tops
                                • Knitwear
                                • Dresses
                                • Accessories

                                By Edit

                                • New Arrivals
                                • Bestsellers
                                • Power Move™
                                • Petites
                                • Shape
                                • The Founder Edit
                                • Grace Forrest Edit
                                • Archive Sale

                                By Shape

                                • Apple
                                • Pear
                                • Column
                                • Hourglass
                                • Inverted Triangle

                                Trouser Fit Finder

                                Discover your perfect fit and unlock 20% off your trouser order
                              • Trousers
                                LOGIN
                                Trousers
                                • All Trousers
                                • Greatest Hits Trousers
                                • Bestsellers
                                • FLAI™ 
                                • Lite
                                • Power Move™ Family
                                • Performance Denim

                                SHOP BY CUT

                                • Power Move™
                                • Skinny
                                • Straight
                                • Flare
                                • Cropped
                                • Wide Leg

                                SHOP BY EDIT

                                • Petite
                                • Pear and Hourglass

                                Your perfect fit, perfected

                                Take our Trouser Fit Finder and unlock 20% off your trouser order
                              • Tops
                                LOGIN
                                Tops
                                • All Tops
                                • Greatest Hits Tops
                                • Blouses
                                • Shirts
                                • Eco Luxe Essentials

                                Knitwear

                                Shop soft, transeasonal, high-performing
                              • Blazers
                                LOGIN
                                Blazers
                                • All Blazers
                                • Greatest Hits Blazers
                                • Bestsellers
                                • The Trail Blazer™
                                • The Classique Blazer
                              • Knitwear
                                LOGIN
                                Knitwear
                                • All Knitwear
                                • Greatest Hits Knitwear
                                • 360 Circular Knitwear
                                • Ethical Merino Wool

                                360 Circular Cashmere

                                Closing the loop never felt so soft
                              • Dresses
                                LOGIN
                                Dresses
                                • All Dresses
                                • Greatest Hits Dresses
                              • Outerwear
                                LOGIN
                                Outerwear
                                • All Outerwear

                                Wool Bomber Jacket

                                Made with 100% natural fibres
                              • Edits
                                LOGIN
                                Edits

                                By Edit

                                • New Arrivals
                                • Bestsellers
                                • Power Move™
                                • Petites
                                • Shape
                                • The Founder Edit
                                • Grace Forrest Edit
                                • Archive Sale

                                By Lifestyle

                                • Out of Office
                                • Everyday
                                • WFA (Work From Anywhere)
                                • Smart Casual
                                • Zoom-Friendly Tops
                                • Suiting Edit

                                By Lookbook

                                • Dai Greatest Hits
                                • Wardrobe Foundations

                                The Perfect Trousers

                                Discover our bestselling Power Move™ family
                              • Archive Sale
                              • OUR STORE
                              • The Dai'alogue
                              • My Account
                              • FAQs
                                • Size Guide
                                • Contact Us
                                • Shipping
                                • Return
                                • Terms and Conditions
                                • Privacy Policy
                              • About Us

                              Join the Dai'alogue.

                              Get early access on launches, exclusives and all things high-performing.

                              SIGN UP TO BE THE FIRST TO KNOW

                              Close
                              Dai

                              Comfort-empowered performance. Shipping worldwide.

                              • Instagram
                              • Facebook
                              • Twitter
                              • Pinterest
                              United Kingdom
                              United States Rest of the World

                              DAI

                              • Shop
                              • Our Story
                              • Our Impact
                              • Lookbook
                              • The Dai’alogue
                              • Referral Programme
                              • Closure Announcement

                              DAI download

                              • Shop
                              • Our Story
                              • Our Impact
                              • Lookbook
                              • The Dai’alogue
                              • Referral Programme
                              • Closure Announcement

                              Help

                              • Size Guide
                              • Contact Us
                              • Shipping and Orders
                              • Returns and Exchanges
                              • FAQ
                              • Terms & Conditions
                              • Privacy Policy

                              Help download

                              • Size Guide
                              • Contact Us
                              • Shipping and Orders
                              • Returns and Exchanges
                              • FAQ
                              • Terms & Conditions
                              • Privacy Policy

                              Let's connect

                              Enjoy 10% off on your first order and get early access on launches, exclusives and all things high-performing.

                              © 2023 Joanna Dai Limited. Registered company number: 10409375
                              Payment methods accepted