The Gift of Elegance and Performance
The most important thing we wear is our confidence. At Dai, our mantra since Day 1 has been, comfort is confidence.
We imagined a world where clothes didn't restrict us, but rather empowered us. We imagined a world where comfort and elegance could coexist. We imagined a world where the performance of our clothes empowered the performance of our woman. You.
This year, give the gift of elegance and performance.
Make a statement. Make it elegant.
Meet our modern yet timeless dresses featuring feminine waist-defining silhouettes in figure-skimming fabrics with luxurious drape.
The refinement is in the details — elegant balloon sleeves with pleats, flowing tie neck for styling, elasticated waistbands for extra comfort, and roomy pockets (always).
Trailblazing in Performance Tailoring
This year, go bold yet timeless in our newest hues: Evergreen, Espresso and Ivory.
You've stepped into the right place. From our original, bestselling Power Moves™, aka "the perfect trousers" from The Times, to our newest hits and newest innovations, we are best known for our revolutionary feels-like-yoga tailored comfort.
The Softest of Them All
And what you'll be wearing all winter and beyond. From our first ever circular design, the 360 Cashmere Sweater, to our Performance Knitwear made from ethically sourced New Zealand merino wool, our knitwear is the definition of luxurious elegance and warmth. P.S. It's also easy care.