The Gift of Elegance and Performance

The most important thing we wear is our confidence. At Dai, our mantra since Day 1 has been, comfort is confidence.

We imagined a world where clothes didn't restrict us, but rather empowered us. We imagined a world where comfort and elegance could coexist. We imagined a world where the performance of our clothes empowered the performance of our woman. You.

This year, give the gift of elegance and performance.

Make a statement. Make it elegant.

Meet our modern yet timeless dresses featuring feminine waist-defining silhouettes in figure-skimming fabrics with luxurious drape.

The refinement is in the details — elegant balloon sleeves with pleats, flowing tie neck for styling, elasticated waistbands for extra comfort, and roomy pockets (always).

Trailblazing in Performance Tailoring

Your faves. Our greatest hits. All year round. Our original Power Move™ and Trail Blazer™ styles continue to deliver style and performance, year after year.

This year, go bold yet timeless in our newest hues: Evergreen, Espresso and Ivory.

Trouser Bar

You've stepped into the right place. From our original, bestselling Power Moves™, aka "the perfect trousers" from The Times, to our newest hits and newest innovations, we are best known for our revolutionary feels-like-yoga tailored comfort.

So Line Up to gift someone or FLOW yourself into our game-changing comfort.


The Softest of Them All

And what you'll be wearing all winter and beyond. From our first ever circular design, the 360 Cashmere Sweater, to our Performance Knitwear made from ethically sourced New Zealand merino wool, our knitwear is the definition of luxurious elegance and warmth. P.S. It's also easy care.

Gift Elegance and Performance