Fit
Eve is wearing size 27. She is 5'10 (178cm), with 34" (86cm) bust, 24" (61cm) waist, and 37" (94cm) hips
Mid-rise skinny leg jean. Fitted over the waist, hip and leg through to the ankle. Fits true to size.
- Leg length: Size 27 inseam is 74cm / 29.1''
WHY YOU’LL LOVE IT
- Performance denim: The comfiest, most eco-friendly pair of jeans you'll ever own. The essential skinny jean cut, perfected
- Power stretch: Flattering, shape-defining stretch with 40-50% elasticity that never loses its shape
- Responsibly sourced: Denim sourced from ISKO™, the world's largest mill pioneering Responsible Innovation™ in denim. Our denim is crafted using certified cotton, and certified reused and recycled yarns
- Made in England: Proudly and locally cut and sewn by the iconic 150-year old Cookson and Clegg factory in Blackburn, England
DETAILS, FABRIC & CARE
- Mid-rise jean, skinny fitting over the hips and through the leg to the ankle
- Designed to finish at the ankle
- Vegan leather back patch produced using 69% bio-based material derived from corn starch
- Bum-flattering back pockets with darted detail
- Buttons and rivets made with an eco-friendly finish
- Roomy pockets lined with organic cotton pocket bags, plus a card-sized pocket
- Designed in London
- Responsibly produced denim sourced from ISKO™ in Turkey
- Made in England
- Denim sourced from ISKO™, the world's largest mill pioneering Responsible Innovation™ in denim.
- Main fabric: 70% Cotton, 16% Certified Recycled Polyester, 12% Certified Reused Cotton, 2% Elastane
- Yarn composition includes reused cotton which would usually go to waste and recycled post-consumer polyester yarns which are Global Recycled Standard (GRS) certified and Recycled Claim Standard (RCS) certified.
- Delicate machine wash inside out at or below 30 degrees with like colours, lay flat to dry, cool iron if desired. Do not bleach or tumble dry. Read our foolproof guide here.
- Eco tip: think green before you clean, and only wash when needed. And don't forget chemically friendlier detergent options.
SUSTAINABILITY & IMPACT
- Designed in London
- Responsibly produced denim sourced from ISKO™ in Turkey
- Made in England
- ISKO™ provides an LCA (Life Cycle Assessment) to evaluate the environmental footprint of each fabric. Our denim results in % less fresh water usage and 68% less carbon usage than standard denim. The carbon footprint is 6.65 kg CO2e.
- Our fabric includes reused cotton which would usually go to waste and recycled post consumer polyester yarns. These yarns are Global Recycled Standard (GRS) certified and Recycled Claim Standard (RCS) certified.
- Made in England: Proudly and locally cut and sewn by the iconic 150-year old Cookson and Clegg factory in Blackburn, England
- Back patch is vegan and made in Italy from a 69% bio-based material derived from corn starch. Button and rivets have an eco-friendly finish. Pocket bags are made from organic cotton
- Our denim fabric, patch, buttons, rivets and woven labels are all Oeko-Tex® certified.
COMPLETE THE LOOK
The comfiest pair of jeans you'll ever own.
And most eco-friendly too. A year in the making, we've meticulously fine-tuned every design detail, perfected every fit, and sourced one of the lowest impact denim mills in the world.
Performance Denim
Our first ever Performance Denim Collection features flattering, shape-defining power stretch with 40-50% elasticity, and it never loses its shape.
4-Way Stretch
Designed for Movement
Phone and ID Pockets
Made in England
Responsibly Sourced
Denim sourced from ISKO™, the world's largest mill pioneering Responsible Innovation™ in denim. Our denim is crafted using certified cotton, and certified reused and recycled yarns.
Made in England
A year in the making, we’ve meticulously fine-tuned every detail over every prototype. Our Denim range has proudly and locally been cut and sewn by the iconic 150-year old Cookson and Clegg factory in Blackburn, England.
Easy on Our Planet
Our denim results in 66% less fresh water usage and 26% less carbon usage on average than standard denim. The carbon footprint of your Dai denim is 6.3kg CO2e on average, which we're fully balancing and offsetting for you as part of our commitment to the planet.
65% Less Water Impact
Certified Cotton
Reused and Recyled Yarn
Eco-certified
CURATED BY OUR DAI DNA™ STYLISTS
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DAI DNA™
Did you know that 9 out of 10 women don't know their body shape? Find your perfect fit today.
EXPRESS DELIVERY
Free UK deliveries and returns
QUALITY GUARANTEED
Not happy with your purchase? Easy returns within 28 days.
CUSTOMER CARE
We're here to help! Email us to discover your best fit or get assistance with size, returns, or anything else.
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