DAI DNA™

What makes the perfect pair of trousers for you?

At Dai, you can have it all.

SMART & ELEGANT
COMFORT
TAKE THE TROUSER FIT FINDER

Power Move™ Family

The bestseller that keeps selling out →

Jumpstart Jumpsuit

Sold out in 4h, now back in stock →

All Trousers

Feels like yoga, tailored trousers →

Designed for elegant performance

COMFORT FIRST

Our innovative fabrics feel like yoga, but with tailored lines and versatile design.

EFFORTLESS EASE

Our easy wear, easy care fabrics are machine washable and iron free

BETTER FOR OUR PLANET

So it’s better for you. We are going climate neutral and 50% recylced fibres in 2021.

BY WOMEN, FOR WOMEN

Our mission? To empower women. Because the world is better when women succeed.

Hey Chelsea, Let's Move.

Enter the new comfort zone at 11 King's Road.

Visit us

“ I've found the perfect trousers ”

The Times

“ High-tech, high-end women’s workwear ”

Fast Company

“ The next big women’s performance workwear brand you should know ”

Business Insider

“ Dai makes office wear as comfortable as going to yoga ”

Forbes

“ Dai makes versatile, luxe workwear, and sustainability is at its core ”

The Independent