A Hero in Disguise

Not all superwomen wear capes, but a lot wear masks.

Ours? Eco-friendly, reusable, machine washable. Cotton masks feature silver-fibre antibacterial linings, too.

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*For every mask purchased, we'll donate one to the NHS and essential workers

WFH? We got you.

Feels-like-yoga, everyday.

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Introducing DAI DNA™

Unlock your personal brand online, all from the comfort of your home.

BODY MAPPING Appointment FIND YOUR TROUSER FIT
<em>Performance</em> wear for the <em>professional</em> woman

Performance wear for the professional woman

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

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<em>Fashion</em> meets <em>function</em>

Fashion meets function

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

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<em>Smart</em> fabrics

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

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…with attributes like:

4-way Stretch
Breathable
Wrinkle Release
Quick Drying
Eco-certified
Extra Comfort
Pilling Resistant So no little balls from wear
Machine Washable

"I've found the perfect trousers"

"Dai makes versatile, luxe workwear, and sustainability is at its core"

“High-tech, high-end women’s workwear"

“The next big women’s performance workwear brand you should know”

"Dai makes office wear as comfortable as going to yoga"