Final Reductions + Extra 20% Off*. Shop up to 80% off sitewide before we say goodbye forever. Few units left. All items are Final Sale.

SHOP Clearance Sale

T&Cs: Code FAREWELL20 for 20% off is valid on orders £50+ until 4th December 2023 at 23:59 GMT sitewide. One use per customer. Discount automatically applied. See T&Cs here.

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Irene Forte Edit

Shop the capsule wardrobe of B Corp Italian natural skincare founder, Irene Forte →

Trinny Woodall Edit

British style icon and entrepreneur shares her and Chloe's Friday Twinning picks →

Grace Forrest Edit

Shop the Dai faves from Human rights activist and UN Australia Ambassador, Grace Forrest →

Designed for elegant performance


Our innovative fabrics feel like yoga, but with tailored lines and versatile design.


Our easy wear, easy care fabrics are machine washable and iron free


So it’s better for you. We are over 60% recycled, bio-based and/or natural fibres in 2022.


Our mission? To empower women. Because the world is better when women succeed.

Farewell love from our Dai’namic Community
Excellent quality, highly wearable
Anything I buy from Dai is such good quality and something you can wear again and again. Easy to care for and great options to build your capsule wardrobe.
Dai is a wonderful brand
Dai is a wonderful brand. The trousers last forever and are so easy to wash, no ironing. I also love their knitwear.
Worth every penny!
I bought two pairs of the classic Power Move™ Trousers after a lot of hesitation about the price. And I can joyfully confirm they live up to the hype! It almost makes you tear up - finally a pair of trousers that really fits and adapts to your body.
Dai makes me feel confident
The days that I wear DAI are the days I feel the most confident and the most myself
My Dai suit is a legend in my office
I had to attend an evening gala from work with no notice. I just got a fancy satin top and my Dai suit. This is now legend in my office.
Thank you, Dai!
After two kids, my Daiwear items are the only clothing items that have made me feel like I have my mojo back, when I’m with my clients. Thank you, Dai!
Dai puts the comfort to my everyday
The comfort makes my everyday commute and business travel so much more enjoyable! It’s great to not focus on my waist band digging in and get through my emails or just chill out, as small a win as that sounds!
My everyday uniform
My Dai Power Move™ and Trail Blazer™ are my staple go-to outfit when it is "kick-ass" time

I've found the perfect trousers

The Times

High-tech, high-end women’s workwear

Fast Company

Dai makes office wear as comfortable as going to yoga


Dai makes versatile, luxe workwear, and sustainability is at its core

The Independent