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High-performing. Elegant. Effortless.

For women who mean business.

Shop Now


High-performing. Elegant. Effortless.

For women who mean business.

Shop Now

Performance wear for the professional woman

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

Fashion meets function

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

…with attributes like:

  • 4 way stretch 4-way Stretch
  • Breathable icon Breathable
  • Wrinkle Release iconWrinkle Release
  • Quick Drying Quick Drying
  • Eco CertifiedEco-certified
  • Extra Comfort Extra Comfort
  • Pilling Resistant
    So no little balls from wear
  • Machine Washable Machine Washable

“”It’s made of incredible fabric, moves in all directions, and it’s SO comfortable”

– Trinny Woodall, British style icon & TV personality

“I’ve found the perfect trousers”

“A tailored jacket is a good travel staple and Dai have brilliant stretch options that would work with a dress or separates”

“Dai makes versatile, luxe workwear and sustainability is at its core”

Join the Dai’alogue

We’re building a community to celebrate high-performing women. In our newsletter, we’ll send you purposeful and inspirational content, early access to new collections, and insider offers.

Follow our story @daiwear


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