Find your Perfect Fit
Did you know that 9 out of 10 women don’t know their body shape?
At Dai, we make trousers that fit. For women by women, so let’s find your perfect fit and unlock 10% off* your trouser order.
FIND MY PERFECT FIT
perfect fit image
“The days that I wear Dai, are the days I feel the most confident and the most myself.”
-MAREN
As Seen In
At Dai, we make trousers that fit. For women by women, so let’s find your perfect fit and unlock 10% off* your trouser order.
FIND MY PERFECT FIT
As Seen In

Shop FLAI™ Trousers

Get 15% off performance trousers, limited time only. Discount automatically applied →

Our Store

London, welcome to your new comfort zone →

Shop Archive Sale

Up to 75% off from past seasons' styles →

Forever Empowered

Designed for elegant performance

COMFORT FIRST

Our innovative fabrics feel like yoga, but with tailored lines and versatile design.

EFFORTLESS EASE

Our easy wear, easy care fabrics are machine washable and iron free

BETTER FOR OUR PLANET

So it’s better for you. We are over 60% recycled, bio-based and/or natural fibres in 2022.

BY WOMEN, FOR WOMEN

Our mission? To empower women. Because the world is better when women succeed.

The Magic Size

That's right - Size 11 does exist →

Petite

Our bestselling, high-performing styles, perfected for Petites →

Shape

Our #1 bestselling high-rise trouser for Pear and Hourglass body shapes →

What our Dai’namic Community is saying
Excellent quality, highly wearable
Anything I buy from Dai is such good quality and something you can wear again and again. Easy to care for and great options to build your capsule wardrobe.
-SUZETTE
Dai is a wonderful brand
Dai is a wonderful brand. The trousers last forever and are so easy to wash, no ironing. I also love their knitwear.
-ANNABEL
Worth every penny!
I bought two pairs of the classic Power Move™ Trousers after a lot of hesitation about the price. And I can joyfully confirm they live up to the hype! It almost makes you tear up - finally a pair of trousers that really fits and adapts to your body.
-BARBORA
Dai makes me feel confident
The days that I wear DAI are the days I feel the most confident and the most myself
-MAREN
My Dai suit is a legend in my office
I had to attend an evening gala from work with no notice. I just got a fancy satin top and my Dai suit. This is now legend in my office.
-VIRGINIA
Thank you, Dai!
After two kids, my Daiwear items are the only clothing items that have made me feel like I have my mojo back, when I’m with my clients. Thank you, Dai!
-NONDINI
Dai puts the comfort to my everyday
The comfort makes my everyday commute and business travel so much more enjoyable! It’s great to not focus on my waist band digging in and get through my emails or just chill out, as small a win as that sounds!
-EMILY
My everyday uniform
My Dai Power Move™ and Trail Blazer™ are my staple go-to outfit when it is "kick-ass" time
-CATJA

I've found the perfect trousers

The Times

High-tech, high-end women’s workwear

Fast Company

The next big women’s performance workwear brand you should know

Business Insider

Dai makes office wear as comfortable as going to yoga

Forbes

Dai makes versatile, luxe workwear, and sustainability is at its core

The Independent