DAI DNA™

What makes the perfect pair of trousers for you?

At Dai, you can have it all.

SMART & ELEGANT
COMFORT
TAKE THE TROUSER FIT FINDER

New Arrivals

Just landed, easy breezy looks →

For Life Or Work

The latest workleisure innovation →

Performance Knitwear

Soft, ethical, machine washable wool →

Designed for elegant performance

COMFORT FIRST

Our innovative fabrics feel like yoga, but with tailored lines and versatile design.

EFFORTLESS EASE

Our easy wear, easy care fabrics are machine washable and iron free

BETTER FOR OUR PLANET

So it’s better for you. We are going climate neutral and 50% recycled fibres in 2021.

BY WOMEN, FOR WOMEN

Our mission? To empower women. Because the world is better when women succeed.

Comfort-empowered everyday

Whether you're WFH or on the move, we designed clothes with feels-like-yoga comfort to move at your speed.

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“ I've found the perfect trousers ”

The Times

“ High-tech, high-end women’s workwear ”

Fast Company

“ The next big women’s performance workwear brand you should know ”

Business Insider

“ Dai makes office wear as comfortable as going to yoga ”

Forbes

“ Dai makes versatile, luxe workwear, and sustainability is at its core ”

The Independent