Hey, Sharp Shooter.

Your new 24/7 go-to trouser.

Designed for every woman, everyday.

SHOP SHARP SHOOTER SHOP TROUSERS

A Hero in Disguise

Not all superwomen wear capes, but a lot wear masks.

Ours? Eco-friendly, reusable, machine washable. Cotton masks feature silver-fibre antibacterial linings, too.

SHOP MASKS

*For every mask purchased, we'll donate 25% of sales to those in need.

Introducing DAI DNA™

Unlock your personal brand online, all from the comfort of your home.

BODY MAPPING Appointment FIND YOUR TROUSER FIT
<em>Performance</em> wear for women who mean <em>business</em>

Performance wear for women who mean business

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

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<em>Elegance</em> meets <em>versatility</em>

Elegance meets versatility

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

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<em>Smart</em> fabrics

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

Read our story

…with attributes like:

4-way Stretch
Breathable
Wrinkle Release
Quick Drying
Eco-certified
Extra Comfort
Pilling Resistant So no little balls from wear
Machine Washable
For our <em>people</em> and <em>planet</em>

For our people and planet

Eco-friendly raw materials is just the beginning. Sustainability is woven in the fibres of our brand DNA and extends to everything we do, everyday.

LEARN MORE

"I've found the perfect trousers"

"Dai makes versatile, luxe workwear, and sustainability is at its core"

“High-tech, high-end women’s workwear"

“The next big women’s performance workwear brand you should know”

"Dai makes office wear as comfortable as going to yoga"