Founded by Joanna Dai, a former investment banker who was fed up with uncomfortable workwear over long days on-the-go, Dai has re-imagined a world where workwear doesn’t restrict us, rather empowers us to deliver our best performance. 

That’s why we’re here to you help you with all your uniform workwear needs, through comfort-led performance workwear. So your staff can focus on what really matters, which is — performance delivered. 

Our core styles cover your requirements from suits, shirts, dresses and skirts, and all come in sizes XS to XXL, petites to tall, and plus sizes.

From elasticated waist bands to different silhouettes and lengths, we cater for every body shape so you can be comfortable your whole team will have suitable options. 

We understand that every client is different, so we offer a range of customisation options to make sure all your workwear needs are being met. 

From a range of 40+ colours, to a bespoke patterns or prints, branding and trims, we can tailor our core styles to your specific requirements. 

Utilising our much loved performance fabrics from womenswear, we have built a core menswear offering that will be launching Q1 2023. These core styles will include blazers, trousers, shirts and waistcoats with additional styles available upon request. 

Fill out the enquiry form below and we will be in touch to discuss your requirements further.