We’re passionate about our products and believe deeply that everything we make should be guaranteed to last. That’s why we decided to offer a 5-Year Quality Guarantee from any manufacturing fault* on our latest Power Move™ family of trousers. 

Ladies, rejoice! Women’s History Month is about to kick off. Founder Joanna Dai reveals her big project. Hint: female founders receive only 1% of investment funding. Second hint: we don’t accept the stats, and neither should you. 

Personal Brand Stylist and Style Coach for women with ambition, Lizzie Edwards talks to us about her personal style, launching her new platform and membership Elevate, and being an entrepreneur.

Enter 2022, and its pick-me-up lines. We’re talking that New. Years. Energy. Clean slate-style resolutions have been around since time immemorial. And probably for just as long there have been detractors questioning: why even bother? So, which January are you?

Hey Dai'namic Woman! It's founder Joanna Dai here. More than anyone, I live and breathe in my Dai wardrobe, like it's my job or something. So for me, everyday is a wear-test. And since I get asked a lot about what I wear, here's my guide for our Ultimate Performance Wardrobe.

There's a lot to be proud of. There's a lot to be grateful for. As we wrap up 2021 we reflect back on our most Dai'namic year yet. The future is bright (and comfy). 

When it comes to women at work, 2021 has been a record-breaking year in ways both good (women-led businesses reaching unicorn status!) and bad (the gender pay gap is widening). As we bid adieu to 2021, let’s take a look at how the past eleven-odd months have treated women.

Say hello to the 360 Cashmere Sweater made from recycled cashmere that has been regenerated into a new life, closing the loop never felt so soft. This sweater is truly 360-degree circular by design.

So, dear reader, we’re in November. Are you thinking what we’re thinking? As in – wait, how did I get here? If 2020 was the year that didn’t end, 2021 feels like the one that never happened. As we round the bend on Q4, and our minds turn to thoughts of good tidings, it’s high time to take stock of where women are at. 

Meet Alice Barraclough, a lifestyle and fitness freelance journalist for some of the most popular publications in the UK, including Telegraph, Guardian, Stylist, Evening Standard and Women's Health. We catch up with her on what drives her to be so athletic and how she manages work-life balance amid lockdown. Q: Tell us...