The Dai’alogue

5 Year Guarantee | 5 Years of Making Power Moves™

5 Year Guarantee | 5 Years of Making Power Moves™

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We’re passionate about our products and believe deeply that everything we make should be guaranteed to last. That’s why we decided to offer a 5-Year Quality Guarantee from any manufacturing fault* on our latest Power Move™ family of trousers. 

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Everyday is #IWD

Everyday is #IWD

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Ladies, rejoice! Women’s History Month is about to kick off. Founder Joanna Dai reveals her big project. Hint: female founders receive only 1% of investment funding. Second hint: we don’t accept the stats, and neither should you. 

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Meet Lizzie Edwards, Author of "Look Like the leader you are" and personal stylist

Meet Lizzie Edwards, Author of "Look Like the leader you are" and personal stylist

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Personal Brand Stylist and Style Coach for women with ambition, Lizzie Edwards talks to us about her personal style, launching her new platform and membership Elevate, and being an entrepreneur.

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New Year Energy

New Year Energy

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Enter 2022, and its pick-me-up lines. We’re talking that New. Years. Energy. Clean slate-style resolutions have been around since time immemorial. And probably for just as long there have been detractors questioning: why even bother? So, which January are you?

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The Ultimate Performance Wardrobe

The Ultimate Performance Wardrobe

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Hey Dai'namic Woman! It's founder Joanna Dai here. More than anyone, I live and breathe in my Dai wardrobe, like it's my job or something. So for me, everyday is a wear-test. And since I get asked a lot about what I wear, here's my guide for our Ultimate Performance Wardrobe.

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Our Most Dai'namic Year Yet

Our Most Dai'namic Year Yet

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There's a lot to be proud of. There's a lot to be grateful for. As we wrap up 2021 we reflect back on our most Dai'namic year yet. The future is bright (and comfy). 

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On Decacorns and Sextech

On Decacorns and Sextech

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When it comes to women at work, 2021 has been a record-breaking year in ways both good (women-led businesses reaching unicorn status!) and bad (the gender pay gap is widening). As we bid adieu to 2021, let’s take a look at how the past eleven-odd months have treated women.

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Introducing our First Ever Circular Design

Introducing our First Ever Circular Design

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Say hello to the 360 Cashmere Sweater made from recycled cashmere that has been regenerated into a new life, closing the loop never felt so soft. This sweater is truly 360-degree circular by design.

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Welcome to the “She-cession”

Welcome to the “She-cession”

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So, dear reader, we’re in November. Are you thinking what we’re thinking? As in – wait, how did I get here? If 2020 was the year that didn’t end, 2021 feels like the one that never happened. As we round the bend on Q4, and our minds turn to thoughts of good tidings, it’s high time to take stock of where women are at. 

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Fit to be Dai'namic: Alice Barraclough

Fit to be Dai'namic: Alice Barraclough

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Meet Alice Barraclough, a lifestyle and fitness freelance journalist for some of the most popular publications in the UK, including Telegraph, Guardian, Stylist, Evening Standard and Women's Health. We catch up with her on what drives her to be so athletic and how she manages work-life balance amid lockdown. Q: Tell us...

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Dai'namic at 50: Monika Mandal

Dai'namic at 50: Monika Mandal

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Banker, mum of three and workwear style influencer. We sat down with the just-turned-50, looks-like-30 Trailblazer @monikagoestowork on her style, outlook, and life with three teenagers in lockdown.   1. Tell us about your Dai'namic self. What are the top 3 things we need to know about you? 1. I am...

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