The Dai’alogue

Introducing our First Ever Circular Design

Introducing our First Ever Circular Design

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Say hello to the 360 Cashmere Sweater made from recycled cashmere that has been regenerated into a new life, closing the loop never felt so soft. This sweater is truly 360-degree circular by design.

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Welcome to the “She-cession”

Welcome to the “She-cession”

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So, dear reader, we’re in November. Are you thinking what we’re thinking? As in – wait, how did I get here? If 2020 was the year that didn’t end, 2021 feels like the one that never happened. As we round the bend on Q4, and our minds turn to thoughts of good tidings, it’s high time to take stock of where women are at. 

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Fit to be Dai'namic: Alice Barraclough

Fit to be Dai'namic: Alice Barraclough

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Meet Alice Barraclough, a lifestyle and fitness freelance journalist for some of the most popular publications in the UK, including Telegraph, Guardian, Stylist, Evening Standard and Women's Health. We catch up with her on what drives her to be so athletic and how she manages work-life balance amid lockdown. Q: Tell us...

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Dai'namic at 50: Monika Mandal

Dai'namic at 50: Monika Mandal

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Banker, mum of three and workwear style influencer. We sat down with the just-turned-50, looks-like-30 Trailblazer @monikagoestowork on her style, outlook, and life with three teenagers in lockdown.   1. Tell us about your Dai'namic self. What are the top 3 things we need to know about you? 1. I am...

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The Psychology of Getting Dressed

The Psychology of Getting Dressed

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The psychology of getting dressed. This is biggest theme to emerge from all of our conversations with customers in January. Our entire mission at Dai is comfort-empowered performance and the belief that what we wear links to how we feel. And pandemic of not, how we should feel is confident.

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2021: We got this

2021: We got this

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Let's be real. The first week of January is always rough. It's dark and dreary outside, and for most of us, the year (professionally) starts back at zero. Well, this year is... exceptional. As if the first Monday back isn't hard enough on a normal year, for everyone in our community in...

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Introducing the Every Collection

Introducing the Every Collection

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Our inspiration is you, the Dai’namic Woman, and we’re always listening and taking action. We were founded in 2017 to solve a problem: deliver comfort-empowered performance for women who mean business. We’ve all been impacted this year, and at Dai, we recognised the need for performance and versatility more than...

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Black Lives Matter. Our Commitment to Diversity and Inclusion

Black Lives Matter. Our Commitment to Diversity and Inclusion

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At Dai, we believe in positive social impact, and we believe our actions, however incremental, can make a difference.⁠ 1. As we've been listening, learning and reflecting this week, we're also proactively petitioning, donating, and doing. We have donated to Black Lives Matter, BLM UK Fund and NAACP as a company and as individual...

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Fashion Revolution Week: Our Impact and Progress

Fashion Revolution Week: Our Impact and Progress

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At Dai, we're on a mission to deliver game-changing comfort-empowered performance. And we're doing so with a commitment to positive impact for our planet and people. Let's use this unprecedented time to slow down and reflect, and let's transition into a future that is more conscious and sustainable.

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Foolproof Guide to Washing Clean

Foolproof Guide to Washing Clean

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When it comes to washing, it’s important to not only keep your clothing clean, but your wash cycles too. Your clothes will love you for it too alongside the planet.    Minimise your water and energy consumption by waiting to have a full load. 75% of the energy consumption in...

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Donation to our NHS Heroes

Donation to our NHS Heroes

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Because superheroes need stretch, too. Our NHS doctors, nurses, workers and volunteers are stepping up wherever needed to care for COVID-19 patients, and we want to step up too and support them. As NHS staff and volunteers look after COVID-19 patients around the clock in their greatest hour of need,...

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