London, Meet The New Comfort Zone

35-37 Monmouth St, Seven Dials


Welcome to
Revolutionary Comfort

Introducing our newest performance space where you can shop our latest and bestselling feels-like-yoga styles IRL. Visit the Trouser Bar, recycle your pre-loved Dai clothes, and find your perfect fit with our DAI DNA™ stylists.

<br>Welcome to <br>
Revolutionary Comfort

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Find The Perfect Fit
Book your DAI DNA™ Appointment

We'll help you find your perfect fit using our Dai DNA™ Body Mapping Experience, in a one-on-one styling and shopping session with our Stylists. We will match your unique body shape to our feels-like-yoga pieces while you sit back and relax in the comfort of our private shopping area.

BOOK PERSONAL STYLING
Find The Perfect Fit
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Book your DAI DNA™ Appointment
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Dai'Cycle
We're Closing the Loop

Recycle your pre-loved Dai pieces for credit towards your next purchase. When you recycle, we renew the pieces into a new life. You can even shop Pre-loved by Dai pieces in store.

The recycling, remaking and re-wearing helps prevent unnecessary waste from entering landfill.

Dai'Cycle <br> We're Closing the Loop

Community Events

At Dai our truest form of inspiration: YOU. Join a community of Trailblazers for in-store events, where we collectively empower each other. Because after all, the world is better when women succeed.

Sign up for event notifications
Community Events
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Where to Find Us

We're conveniently located at 35-37 Monmouth St, London WC2H 9DD

Opening Hours:

Monday to Saturday 11 AM to 7 PM

Sunday 12 PM to 6 PM

Upcoming Events

Dai x Edge of Ember

October 28 - October 30, 2022

PAST EVENT

The future of apparel meets the future of luxury jewellery. Accessorise your high-performing look with ethical, elegant jewellery made from lab-grown diamonds and recycled gold from our friends,
Edge of Ember.

Dai x Edge of Ember

Easy Run + Fireside Chat with British Athlete Pippa Woolven

Sept 8, 2022 | 6:00 PM - 8:00 PM

PAST EVENT

Dai and fellow B Corp brand Hylo Athletics are hosting an easy run followed by a fireside chat with former British athlete Pippa Woolven, interviewed by Glorious Sport, a platform that elevates women’s sport. Reserve your slot here.

Experience Hylo's capsule collection of innovative, sustainable performance footwear. Learn about Pippa's Project RED-S, a mission to raise awareness of Relative Energy Deficiency in Sport - an increasingly common condition affecting menstrual cycles, general health and performance.

Light snacks and beverages are to be provided.

Easy Run + Fireside Chat with British Athlete Pippa Woolven

Building a Female-Led Sustainable Brand

May 10, 2022 | 6:00 PM - 8:30 PM

PAST EVENT

We are thrilled to be hosting an inspiring panel featuring female founders with very different journeys, hosted by DAI founder Joanna Dai and Jessica Warch, founder of Kimai, who is innovating fine jewellery by using only lab-grown diamonds and recycled gold.

Building a Female-Led Sustainable Brand

Come shopping with our founder, Joanna Dai

March 24, 2022 | 06:00 PM - 8:30 PM

PAST EVENT

Get the chance to meet Joanna, the founder of Dai, in person and try on all our latest styles. We invite you to bring a few friends for a fun and interactive shopping experience.

Come shopping with our founder, Joanna Dai