London, Meet The New Comfort Zone
35-37 Monmouth St, Seven Dials
London, Meet The New Comfort Zone
35-37 Monmouth St, Seven Dials
Welcome to
Revolutionary Comfort
Introducing our newest performance space where you can shop our latest and bestselling feels-like-yoga styles IRL. Visit the Trouser Bar, recycle your pre-loved Dai clothes, and find your perfect fit with our DAI DNA™ stylists.
Find The Perfect Fit
Book your DAI DNA™ Appointment
We'll help you find your perfect fit using our Dai DNA™ Body Mapping Experience, in a one-on-one styling and shopping session with our Stylists. We will match your unique body shape to our feels-like-yoga pieces while you sit back and relax in the comfort of our private shopping area.
Dai'Cycle
We're Closing the Loop
Recycle your pre-loved Dai pieces for credit towards your next purchase. When you recycle, we renew the pieces into a new life. You can even shop Pre-loved by Dai pieces in store.
The recycling, remaking and re-wearing helps prevent unnecessary waste from entering landfill.
Community Events
At Dai our truest form of inspiration: YOU. Join a community of Trailblazers for in-store events, where we collectively empower each other. Because after all, the world is better when women succeed.
Where to Find Us
We're conveniently located at 35-37 Monmouth St, London WC2H 9DD
Opening Hours:
Monday to Saturday 11 AM to 7 PM
Sunday 12 PM to 6 PM
Upcoming Events
Dai x Edge of Ember
October 28 - October 30, 2022
The future of apparel meets the future of luxury jewellery. Accessorise your high-performing look with ethical, elegant jewellery made from lab-grown diamonds and recycled gold from our friends,
Edge of Ember.
Easy Run + Fireside Chat with British Athlete Pippa Woolven
Sept 8, 2022 | 6:00 PM - 8:00 PM
Dai and fellow B Corp brand Hylo Athletics are hosting an easy run followed by a fireside chat with former British athlete Pippa Woolven, interviewed by Glorious Sport, a platform that elevates women’s sport. Reserve your slot here.
Experience Hylo's capsule collection of innovative, sustainable performance footwear. Learn about Pippa's Project RED-S, a mission to raise awareness of Relative Energy Deficiency in Sport - an increasingly common condition affecting menstrual cycles, general health and performance.
Light snacks and beverages are to be provided.
Building a Female-Led Sustainable Brand
May 10, 2022 | 6:00 PM - 8:30 PM
We are thrilled to be hosting an inspiring panel featuring female founders with very different journeys, hosted by DAI founder Joanna Dai and Jessica Warch, founder of Kimai, who is innovating fine jewellery by using only lab-grown diamonds and recycled gold.
Come shopping with our founder, Joanna Dai
March 24, 2022 | 06:00 PM - 8:30 PM
Get the chance to meet Joanna, the founder of Dai, in person and try on all our latest styles. We invite you to bring a few friends for a fun and interactive shopping experience.
