At Dai we celebrate women 365 days a year. As women, we persevere, we inspire and we blaze the trail for other women to follow. Success is not just defined by work, but life.

This International Women's Month, we want to give you a platform to share your inspirational stories. Tell us something you're proud of this past year!

How This Works

We are All Trailblazers

We want to celebrate all women. These are not normal times, so why limit our achievements to only professional ones.

Tell us something you're proud of this past year (professional ones too, of course), e.g.

  • New job, promotion, pay raise
  • "Double duty" of childcare and work
  • Starting your own company
  • Returning to work after maternity
  • Being a single mum
  • Closing a fundraise


Tell us your story. Seriously do it, women do not self-promote enough. Read more here.


Nominate an inspiring friend or colleague
They will receive an email from us about receiving their award.

Submissions are considered on a rolling basis. Too busy now?

Remind me later


Every Trailblazer™ Award submission will get:

  • An exclusive 20% off Dai discount code
  • A chance to win one of five £250 Dai Gift Cards with a DAI DNA™ Body Mapping Experience
  • The opportunity for your story to get featured across Dai's website, and social channels.

More importantly, we're celebrating you and your circle of inspiring stories.

"Being a Trailblazer doesn't only happen in the workplace. It happens everyday, everywhere. And we should celebrate that."

- Joanna Dai, Founder & CEO

Read about our Trailblazers.

Proud of myself for being the first person ever in my family to get a PhD, and landing my dream job.

Read more →

Making the leap and taking action, to work on my visa and landing a job with the company I wanted to work for.

Read more →

I got a new job as an investor, where women represent just 13% of decision makers.

Read more →

Your Questions, Answered.


When is the nomination deadline?
March 31st, 2022 23:59 GMT (18:59 EST) through the form provided.

How many nominations can I submit?
Each person can submit up to five nominations, including one for herself.

Can non-UK residents be nominated?
Yes! If you win our surprise draw US residents will receive a $250 gift card.

Can I nominate someone I do not personally know?
You may, but you'll need to provide contact details of the nominee in order for us reach out to her about the award.

What do I have to provide in the submission?
We like keeping things simple. We simply need the nominee's: (1) name, (2) contact info, (3) occupation/title, (4) story. There's an optional step to attach photos and supporting documentation.


How many awards are you giving out?
This is not a contest. We'd like to award every woman who submits a genuine and meaningful story.

When will I receive my award?
Once you have submitted your nomination, you will automatically be added into the prize draw to win one of five £250 Dai Gift Cards with a DAI DNA™ Body Mapping Experience. You're exclusive 20% discount code will be shared after your submission.

How do I use my 20% off discount code?

The exclusive code valid on orders from March 7th 2022 through to April 30th 2022 on purchases made through or in our new store at 35-37 Monmouth St, Seven Dials, Covent garden. Not applicable on any Power Move™ or Straight Leg Denim products. Not valid in conjunction with any other offer. Cannot be applied on a past order. One time use only.


What happens after I nominate a friend or colleague?
Once you have submitted her story, we will contact her with the 20% off code, with the details you have provided. She will also be entered into the prize draw.

How will awards be announced?
Awards will be announced on a rolling basis starting March 8th via email. We'll also announce you on our website and social media accounts if you elect to publish in the form.

Will my name and story be shared publicly? I am concerned about privacy.
We understand. On the nomination form, you can tell us whether you'd like your story and photo to be shared. You also have the option to be recognised as only your first name and/or occupation/title. We do encourage those who can to share and continue the circle of inspiration!