Comfort-Empowered Performance

Designed for everyday, everywhere.

We're donating £10 from every order to Smart Works across the month of March.

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Dai Trailblazer™ Awards

Success is not just defined by work, but life. That's why this International Women's Day, we want to celebrate all women.

Tell us your story or nominate a colleague or friend for a gift package including a £50 Dai gift card.

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P.S. It takes <5 mins. We know you're busy so we've made it easy.

Classique Blazer

Now available in Check

Your go-to blazer, innovatively designed in our signature 4-way stretch performance fabric

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<em>Performance</em> wear for women who mean <em>business</em>

Performance wear for women who mean business

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

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<em>Elegance</em> meets <em>versatility</em>

Elegance meets versatility

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

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<em>Smart</em> fabrics

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

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…with attributes like:

4-way Stretch
Breathable
Wrinkle Release
Quick Drying
Eco-certified
Extra Comfort
Pilling Resistant So no little balls from wear
Machine Washable
For our <em>people</em> and <em>planet</em>

For our people and planet

Eco-friendly raw materials is just the beginning. Sustainability is woven in the fibres of our brand DNA and extends to everything we do, everyday.

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"I've found the perfect trousers"

"Dai makes versatile, luxe workwear, and sustainability is at its core"

“High-tech, high-end women’s workwear"

“The next big women’s performance workwear brand you should know”

"Dai makes office wear as comfortable as going to yoga"