There is a woman. She is a MODERN FORCE – bold and accomplished, calm and confident. She is HIGH-PERFORMING, and she moves effortlessly.

DAI Wear
WE WERE BORN out of a love for style and a need for function, a call for quality and an understanding for value. We are fast-moving and forward-thinking, and we want to be empowered by ease and authenticity.
SO WE CREATED the intersection of performance fabrics, elegant tailoring, and honest premium quality, delivered directly to you.
DAI Wear
DAI Wear

Designed to adapt

We envisioned easy-to-wear pieces that did more. So we designed a capsule collection that is thoughtfully functional and seamlessly versatile – to move you from desk to dinner, meeting to networking, pitch to plane.

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Smart Fabrics

We asked ourselves if dressing for work could feel like dressing for leisure, and how ease and comfort could optimize our presence and performance. We researched extensively and globally.

DAI Wear

THE RESULT?

Luxe, yet life-proof fabrics for women who mean business. Our first collection features the power of Sensitive® Fabrics for all dresses and suiting, while our soft blouses feature skin-smooth technical jersey and timeless silk.

Our Sustainable & Social Vision
DAI Wear
DAI Wear

Meet the founder

Founder Joanna Dai’s eight year finance career in New York and London instilled a style of polished attitude and smart sensibility, but the California ease from her upbringing remained unshaken. Yet, when it came to workwear shopping, she felt increasingly discouraged by the market where effortless style, function, quality and value rarely coexisted. So she had the vision of a brand where none of these factors were compromised – a brand of performance wear that empowered the professional woman.

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