There is a woman. She is a MODERN FORCE – bold and accomplished, calm and confident. She is HIGH-PERFORMING, and she moves effortlessly.
Designed to adapt
We envisioned easy-to-wear pieces that did more. So we designed a capsule collection that is thoughtfully functional and seamlessly versatile – to move you from desk to dinner, meeting to networking, pitch to plane.Shop Collection
We asked ourselves if dressing for work could feel like dressing for leisure, and how ease and comfort could optimise our presence and performance. We researched extensively and globally.
Meet the founder
The world is better when women succeed. Founder Joanna Dai’s eight year finance career in New York and London instilled a sense of effortless style with cool attitude, but lacked the comfort and ease from her Californian upbringing. Yet, when it came to workwear shopping, she felt increasingly discouraged by a market where fabrics restricted movement, designs lacked function and versatility, and quality mismatched value. She had the vision of a brand where none of these factors were compromised – a brand of tailored performance wear where comfort empowers confidence.Shop Collection