There is a woman. She is a MODERN FORCE – bold and accomplished, calm and confident. She is HIGH-PERFORMING, and she moves effortlessly.
Designed to adapt
We envisioned easy-to-wear pieces that did more. So we designed a capsule collection that is thoughtfully functional and seamlessly versatile – to move you from desk to dinner, meeting to networking, pitch to plane.Shop Collection
We asked ourselves if dressing for work could feel like dressing for leisure, and how ease and comfort could optimize our presence and performance. We researched extensively and globally.
Meet the founder
Founder Joanna Dai’s eight year finance career in New York and London instilled a style of polished attitude and smart sensibility, but the California ease from her upbringing remained unshaken. Yet, when it came to workwear shopping, she felt increasingly discouraged by the market where effortless style, function, quality and value rarely coexisted. So she had the vision of a brand where none of these factors were compromised – a brand of performance wear that empowered the professional woman.Shop Collection