In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle Make it reusable Here’s a quick recap of our previous...

We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples of technical attributes in Dai’s smart fabrics. We source globally for...

LONDON, UNITED KINGDOM, 22 SEPTEMBER, 2017 – Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for multiple Positive Actions,...

Electric Runway is the go-to source for fashion tech, and they get us. We’re thrilled to be dubbed performance workwear for “women who run the world” and recognized for our use of innovative textiles. A new clothing line for working women borrows from athleisure and innovations in textiles.   If you’ve...

It’s that bittersweet time of year. Back to school. Back to work. Air gets crisper. Leaves turn to gradients of red to yellow. NFL is back on. Apple-picking is in. As we continue to list of telltale signs of autumn, we’re envisioning scarves, boots, tights, coats, and a neutral to...

Earlier this month, founder Joanna Dai had the opportunity to be interviewed by British Style Society. We love sharing insights to the creative industry incorporating all aspects of design and innovation. Recently Editor Natasha had the pleasure to talk to Joanna Dai, founder of fashion label DAI on her inspirations and advice on...

The Research At Dai headquarters, we are trying to figure out the most environmentally friendly way to deliver your performance wear. From durability to reusability to lifecycle costs, there’s more to each package than meets the eye. There is no doubt that all packaging materials have some sort of impact...

“The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand “A lot of people are afraid to say what they want. That’s why they don’t get what they want.” – Madonna “If you are successful, it is because somewhere, sometime, someone gave you a...

Beyond performance wear, Dai is a community that advocates and empowers women to perform their best in work and in life. Find life hacks, power moves, and balance boosts here. We wanted to kick off with a few simple reminders that we could be all conscious of and implement into...

Beyond Technical-Meets-Tailoring Pieces, Dai Advocates for Sustainability and Social Impact LONDON, UNITED KINGDOM, 25 July, 2017 – Womenswear fashion brand Dai, which combines smart, technical fabrics with elegant tailoring and minimal design, announces the launch of its debut collection available for preorder starting today. The capsule collection features functional, easy-to-wear pieces that...