The Dai’alogue

Earlier this month, founder Joanna Dai had the opportunity to be interviewed by British Style Society. We love sharing insights to the creative industry incorporating all aspects of design and innovation. Recently Editor Natasha had the pleasure to talk to Joanna Dai, founder of fashion label DAI on her inspirations and advice on...

The Research At Dai headquarters, we are trying to figure out the most environmentally friendly way to deliver your performance wear. From durability to reusability to lifecycle costs, there’s more to each package than meets the eye. There is no doubt that all packaging materials have some sort of impact...

“The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand “A lot of people are afraid to say what they want. That’s why they don’t get what they want.” – Madonna “If you are successful, it is because somewhere, sometime, someone gave you a...

Beyond performance wear, Dai is a community that advocates and empowers women to perform their best in work and in life. Find life hacks, power moves, and balance boosts here. We wanted to kick off with a few simple reminders that we could be all conscious of and implement into...

Beyond Technical-Meets-Tailoring Pieces, Dai Advocates for Sustainability and Social Impact LONDON, UNITED KINGDOM, 25 July, 2017 – Womenswear fashion brand Dai, which combines smart, technical fabrics with elegant tailoring and minimal design, announces the launch of its debut collection available for preorder starting today. The capsule collection features functional, easy-to-wear pieces that...

As many of you know, I left banking last year and took some time off to figure out my next adventure, passion and purpose. Two parts of the equation became clear for me: being entrepreneurial and creative. Having dressed for work for many many years as all of you have,...