The Dai’alogue

Dai’namic Versatility

Dai’namic Versatility

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Blog post, guest written by Jennifer Schneider, founder of personal style platform, The Loved Object The key to leading a busy life with ease is to build simplicity into the everyday. This does not mean stripping away every detail and nuance, making a bland recipe for life, rather it means making smart...

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Trinny Woodall: “When is a suit more than a suit?”

Trinny Woodall: “When is a suit more than a suit?”

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Accompanied by her upbeat energy and charisma, British fashion and make-up advisor, designer, and businesswoman Trinny Woodall showed up at ITV’s “This Morning” wearing head-to-toe in DAI to present an activewear segment for the programme. Looking sharp in our Now and Forever Blouse Technical Sky (£145), Power Move Trousers Midnight (£190), and Trail Blazer Midnight (£395), Trinny placed our flexible...

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New Year, New…

New Year, New…

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  Champagne’s popped and old times reflected, and now the new year has begun. The start of the new year always gives us a pause to contemplate and reinvigorate our ambitions, our goals, our hopes of success and, with it, our fears of failure. Let go of those concerns, dispel...

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The Packaging Verdict is: Paper

The Packaging Verdict is: Paper

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In late August, we shared our research on the benefits and considerations of using either Paper or Plastic for our packaging. We placed our priorities on the following factors when it came to our decision-making: Perform its intended function Consider the lifecycle Make it reusable Here’s a quick recap of our previous...

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Dai on Fashion Technology and Smart Textiles

Dai on Fashion Technology and Smart Textiles

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We are thrilled for our recent press in the context of fashion technology and our use of innovative, smart textiles. Dai delivers performance wear for professional women, and therefore fabric technology is a critical part of our product development process. Examples of technical attributes in Dai’s smart fabrics. We source globally for...

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Dai Partners with Positive Luxury to Promote Sustainability

Dai Partners with Positive Luxury to Promote Sustainability

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LONDON, UNITED KINGDOM, 22 SEPTEMBER, 2017 – Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for multiple Positive Actions,...

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Paper or Plastic?

Paper or Plastic?

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The Research At Dai headquarters, we are trying to figure out the most environmentally friendly way to deliver your performance wear. From durability to reusability to lifecycle costs, there’s more to each package than meets the eye. There is no doubt that all packaging materials have some sort of impact...

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Dai Launches Performance Wear for the Professional Woman

Dai Launches Performance Wear for the Professional Woman

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Beyond Technical-Meets-Tailoring Pieces, Dai Advocates for Sustainability and Social Impact LONDON, UNITED KINGDOM, 25 July, 2017 – Womenswear fashion brand Dai, which combines smart, technical fabrics with elegant tailoring and minimal design, announces the launch of its debut collection available for preorder starting today. The capsule collection features functional, easy-to-wear pieces that...

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